Goblessed

react the way he expected or a volunteer was slow to follow instructions. Copperfield never pouted. Instead he acknowledged the misunderstanding and adapted. Preparation is everything Imagine the tremendous amount of rehearsal that goes into a David Copperfield production. Scripting, movement, positioning, lighting, team coordination, key words, timing, coaching. Now imagine the results if Copperfield stopped rehearsing. Have you and your people stopped rehearsing your marketing and sales messages? Imagine your improved results after you rehearse. Pepare for the unexpected Even with good preparation things happen. First - smile. Then continue to move the illusion in the direction you want. Don't show stress or any of the negative emotions (anger, indignation, disgust). Your customers will react to any negative emotions they perceive in you. Believe in people Copperfield's team moved about the stage and audience in harmony - always in the right place at the right time. They were...

were in the audience. He acknowledged them. Then he told us how his father had wanted to be in show business - but did not pursue that dream because of his father's (David's grandfather) stubborn prejudice against a career in show business. David revealed an inner pain. Why? That shows that he is human like the rest of us. Reveal a little of your inner secrets - a failure, an imperfection, an unfulfilled dream. Don't pretend to be perfect. If you do - we will hate you. Instead be real - so those around you can see and believe that you are like them - human. Don't be seduced by the magic of technology I was surprised to see, that before the show started, the stage was empty. No props or equipment to clutter up the message and distract our eyes from Copperfield. Yes, technology was used - as tools to support and enhance the illusion. The technology was never allowed to become the show. Clearly, Copperfield was the creator of the illusions. Who or what is sending your mess...

efficiently if they can act on those differences. A business that tries to offer a single undifferentiated product with generic marketing support will always lose out to more nimble competitors who have specific targets and know how to serve them. We often work for health plans. In the Medicare Part D world for instance, health plans are struggling to make sense out of new regulations while meeting very tight deadlines. But todayÆs difficulties are going to give way to a market where segmentation will be of great benefit because mass marketing will not work. Which Segment? It is obvious that all competitors cannot target the same segment and succeed. A common mistake is to assume that you must focus on the "heavy buyers" who, in reality, are often not the most profitable group. For example, a consulting firm may decide to forego targeting Fortune 500Ö firms that are fiercely contested by the Big Four accounting/consulting firms and instead pursue middle market firms. ...

as the frequency of purchasing, total spending, or the mixture of stores shopped (switching, investigating, comparing, delegating decisions), or ò Characteristicsùsuch as geodemographics for consumers or SIC codes for businesses (health conditions, subsidy status, current coverage status), or ò Attitudesùsuch as financial sophistication, fashion orientation, or disposition to adopt new technologies (interest, optimism). The variables that are used to define the segments are called the "basis." The basis is chosen in light of how the segmentation will be applied. Direct marketers, for instance, carefully dissect their databases in terms of purchase behavior. Other segments are based on consumersÆ motivations and concerns. Marketer choose this because motivations and concerns are what cause consumers to act on an offer. We donÆt think that there is only one "correct" way of doing segmentation research, nor that there is a single set of segments waiting to be "...

measures of the quality of a cluster solution, they are no more important than informed managerial judgment. Researchers oftenl offer two or three possibilities to discuss. The "right" number of segments is subjective, but in practice companies tend to settle on four to eight segments. In a diverse, complex, and lucrative category more might be called for. Agreeing on the number of segments, as well as the labels that will be attached to them, always requires careful study of their full profiles. While the segments may be defined with one class of basis variables (e.g. attitudes about fashion and shopping), you always need to describe the segments in terms of other variables (e.g. demographics, spending, media preferences, preferred brands) that were not part of the definition of the segments. Application An important deliverable from most segmentation research is a tool for classifying other consumers into the segments. This could be a formula where by asking a small number...

is collecting emails. Several companies have already realized huge profit gains by simply adding one simple step to their business...collect your clients name and email address. Doesn't sound very profitable until you realize what you can do with that information. No I am not talking about spamming, I am talking about sending emails to your client that they can't wait to receive. One business that implemented this technique sells video games, hardware, ext. After walking up to the counter to pay for their merchandise the cashier simply asks for their information and includes the email address of the buyer. What better way to get someone back into your store than inviting them. So how do you send your clients an email without their getting angry and yelling spam? Send them legitimate offers that make sense. If you just email your client to tell them to come back to your store then their is no real reason for that email. In fact the person who received it might think it to ...

to see the resource box of this article. Title: Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business Word Count: 661 Summary: Looking for simple marketing and sales techniques to differentiate your business from the competition? Well here are 3 key ones that will help you humanize and personalize your marketing and sales approach to draw prospects in like a magnet! Keywords: marketing,testimonials,case studies,sell,selling,sales Article Body: I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of ôselling your successesö. Hmmmà ôSell your successesö û What could that mean? Simply put, when you walk the talk, talk the walk. Adjust your marketing and sales conversations and materials to reflect how your product or services helped someone achieve what they wanted. Now how do you do this? Well here are 3 techniques that when applied effectively...

and inspires its readers. So you may be tempted to say, well thatÆs easy for him, but IÆm no Mark Victor Hansen. Now maybe you potentially are or arenÆt, however my point is, that this is a very learnable skill, people arenÆt born with it. They develop it by continually practicing and honing it. 3. Sharing æCase StudiesÆ to Illustrate whatÆs Possible Case studies are a sure-fire way to give your prospect a mental picture of whatÆs possible for their business should they engage you help. These are particularly great for those prospects who need to see it themselves in order to believe it. Case studies illustrate tangible solutions û they tend to instill a deeper level of confidence in your prospect that you can get it done for them. Essentially, you have a track record of success to draw upon. Now when using any or all of the 3 techniques just discussed, remember that just like telling a joke, timing and delivery are critical to their success. For example placing a testimonial i...

our body. Have you ever wondered why it is that today, in spite of advancements in technology, in spite of having more experienced and educated doctors, nutritionists, therapists and diet experts, people are more sick that ever? Were people always this sickly? Could it be what we are eating? Yes, perhaps it is because of the foods that people eat today. After all, you are what you eat. Aside from health considerations, people are more and more concerned of what they eat because they want to be slim and sexy. People are much pickier these days. Before paying for something from the department store they would spend at least a few hours trying to read the nutritional contents on the box. That is why it has become more and more difficult for food companies to market their products. But food is one of the most enduring products to sell. Thus, if you are able to create an effective advertising material chances are you will not have a problem attracting your potential customers. Catalogs are ...

strategy to keep your name and your business in the minds of the customers. But you also have to keep your costs down. Sure, internet marketing can allow you to reach a lot of people in just a few clicks of the mouse. But not all people visit the web 24/7. And this is a costly mistake that most business owners often make. They tend to overlook the marketing potential of offline advertising. But this is where you can take advantage of the situation. This oversight of other businessmen can be an opportunity for you to reach potential customers before your competitors does. For this reason, in order to get maximum return for your marketing dollar, you can consider including postcards in your marketing approach. Postcards have several advantages over the other means of contacting customers. Whether you use them as announcements or reply cards, their size makes them more affordable, quick and easy to address and mail out. Likewise, they are more convenient to fill out and return. You donÆt ...

are big marketing results from these small pieces of paper. Title: Send Real Paper Greeting Cards To Build Business And More Word Count: 473 Summary: Most businesses spend a huge amount of time and money looking for NEW customers. We advertise, make phone calls, even travel cross country for meetings, all in the pursuit of the ever elusive stream of new customers. What we're probably forgetting is that up to 80 percent of our sales growth can and should come from PAST customers. People who have bought from you before are pre-sold on you, your products, and services. It often just takes a simple reminder to get them to ... Keywords: business,greeting cards,marketing,human resources Article Body: Most businesses spend a huge amount of time and money looking for NEW customers. We advertise, make phone calls, even travel cross country for meetings, all in the pursuit of the ever elusive stream of new customers. What we're probably forgetting is that up to 80 percent of our sales gr...

doesn't receive many cards, and secondly, they intuitively know just how much trouble you went to. But let me share a little secret with you. There are new systems now that let you log onto a web site, choose your card, affix your digitized signature, then the service regular mails your card for you. The cost for the entire package can be as little as $1 per card, and it only takes a few seconds to do. Can't remember important dates? These same services will let you enter all your dates for months, then send your cards out automatically. If you've got lots of relatives to keep up with, your customers would appreciate this special gesture, or you know your employees would be motivated by a nice pat on the back -- then sending paper greeting cards is a communication tool you shouldn't be without. Title: SEO Article Submission Word Count: 1301 Summary: This article talks about how to use Article Submission to get traffic to your website. A huge list of SEO Article submi...

quality websites with a high PageRank. So here is how you should go after this... See the top ranked sites with a PageRank of seven? There is only two of them and they are very important. Then the PageRank six websites are next. And don't discount the PageRank five websites either. Start at the top and work your way down. If you have a PageRank of zero, then go for everything in the list. If your website has a PageRank of three or four, skip the zero and one PageRank Article Submission Websites. Be sure to work your website keywords into the article so the search engines have something to work with. For example, notice how I have the term "SEO Article Submission" through out the article. It is important to repeat your keyword phrase a few times and spread it around. In other words, put your keyword in the first paragraph, the last paragraph and through out the rest of the text. Don't over do it, Four to six times for a short article. Repeat your keywords mo...

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factors have to do with attributes that occur outside of your web site. In a way, on-page factors tell the engines what you think of yourself, while off-page factors tell the engines what the Internet at large thinks of you. LetÆs tackle the on-page factors first, shall we? The first step is to determine the keywords that people search for when they are looking for the products or services you have to offer. Keyword tools such as WordTracker and KeywordDiscovery let you know how many people search for a particular search term and provide suggestions for related keyword terms. Use the tool to match two to three appropriate keywords to each of the web pages within your site. Once youÆve selected your keywords, incorporate then into the various html elements of your web pages including the title tags, meta tags, header tags, ALT tags, and body content. This will ensure that the search engines categorize your pages for the keywords you are targeting. OK, so now we've got all the ...

just thinking about what you (gulp!) didn't accomplish makes you a little uncomfortable ... Keywords: small business marketing Article Body: Does this sound in any way familiar? *Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like "Make more money," "Find new clients," etc. But despite creating your trusty list, life got in the way, as it is wont to do, so you're no closer to meeting your goal now than you were this time last year. In fact, just thinking about what you (gulp!) didn't accomplish makes you a little uncomfortable and disappointed. You might even have talked yourself into thinking that you simply can't find the time to start working on your goals, what with all the last-minute client challenges, employee issues and hurried attempts to do any sort of marketing at all.* The good news is that it doesn't have to be so difficult to reach your goals. If you know m...

high enough! Many of my clients initially have a tendency to sell themselves short; only after discussing their potential do they see what they can truly achieve. It's also important to ask yourself very seriously if you are simply planning not to fail. No, you don't want to take risks that will majorly undermine you if they fail, but you do need to take calculated risks that stretch you to new heights. 4. What will it take to get you there? You want to consider the steps that will get you to each of your goals. If, for example, you are currently making $45,000 a year and hope to achieve more than $1 million in business in 3 years, you have to determine the changes you will make in your business model as a whole that will allow you to do so. You might need to: -- hire more employees to handle the increased business -- stop trading hours for money (or as many hours for money) by starting to help groups of clients rather than individuals and/or branch out into information publish...

-- Learn the ins and outs of direct marketing. This will allow you to reach a wider audience, and you will learn the nuances of sales psychology that cause your prospects to act quickly. (Don't worry -- you don't have to use cheesy hard-sell tactics, but

that counts, but what works best for you! Make sure to add an appointment to your calendar for each of the major milestones in your plan, and then commit to keeping them. If you let one slide, immediately reschedule it. If you're not committed to your own success, you can't expect to make progress. 10. Assess where you are once a month, and adjust your schedule accordingly. There's no sense beating yourself up if you suffer a minor setback; just find a way to get back on schedule the following month. We all have professional and personal challenges that get in the way of progress from time to time -- illness, family matters, etc. Forgive yourself for serious matters that you cannot plan for; it happens to the best of us. If you suffer serious setbacks, it might be time to reassess what is feasible to accomplish in the near future. If you do end up reworking your set of goals, go through these steps once again to ensure that you aren't setting yourself up for failure. Ev...

successful. There are two important pieces to all promotion, and they become even more important in promoting your site offline. Just like the online world, your success at offline promotion is going to hinge on putting your message in front of the prospect in the right context û meaning at the right time and when they are in the right mood to perform the action you are looking for, which in this case is a visit to your website. You need two elements for each viral marketing idea û the hook and the context. Once you figure out how youÆre going to do it, you need to determine where youÆre going to do it. If the niche and scope of your business wonÆt lend itself well to local leads, passing out business cards isnÆt going to work as a viral marketing idea. I think every site could benefit from offline leads û itÆs just a matter of how much time and money you want to throw at them. So here are ten ideas with an explanation of hook and context for each: 1. Idea: Use your URL like your phone...

of them to an invoice or statement or other correspondence with a small postit note personally written by you asking them to keep one of the cards and give the other one to someone who might be able to use it. This will work with many of the ideas on this page. If you spend enough time building relationships with your customers they should be happy to help. Be sure to thank them for any referrals. Cost: Minimal. Context: Sort of a viral marketing meets chain letter idea that has potential. Global in scope. 4. Idea: Referral Bribes. This is a terrific idea, because it works both offline and online. For online you can send an email to your customers or put a link on your pages. There are tools like refer-a-buddy for websites and there are plenty of free refer this page to a friend scripts out there. Offer your current customers an incentive to refer new customers. Maybe itÆs a coupon for a percentage off their next order, or an entry into a prize raffle or something else of value. This e...

site, subscription-based site, or high ticket niche item this idea is probably a winner for you, though it may get expensive. There are (snail mail) mailing lists for everything. I have used a broker, Edith Roman for years. Put together a mailing list and a good offer, like a trial subscription or free gift or special coupon or free knick knack or something like that. Use a well designed, neat, personalized letter with a personalized URL (an easy one), and send them off to redeem their offer. Use a personalized splash page and a good offer. Cost: Fairly expensive to very expensive. Context: Global. 7. Idea: The World as Your Billboard If there is opportunity in a more local focus for your drive to web program, you should figure out how to get your URL in front of as many people as you can locally. Creative and unique wins the day. IÆve seen posters, yard signs, billboards, bumper stickers, pens and pencils, car window signs. Think about it and come up with something good. DonÆt clutter...

Article Body: The celebration of Thanksgiving is approaching and later on will come Christmas, then New Year's, Saint Valentines Day and so on... Now, what is so special about each celebration? They all increase the selling of products. There are many reasons why you should consider seasonal marketing to promote your products, including the seven which are listed below: 1. People tend to buy more products during seasonal celebrations than the rest of the year. 2. People are determined to purchase products, so it is easier to persuade them to purchase a product you offer (assuming of course you are doing it the right way). 3. Most purchases concern gifts to others, therefore quality is what matters while price is less significant. 4. The time of celebration is limited and specific. Therefore people cannot leave for tomorrow what they need to buy for the celebration. They must act in a timely manner. This urgency is a huge advantage to marketers trying to sell products. One other mot...

right around the corner. People are always looking for reasons to purchase gifts for others or for themselves. Title: Seven Tips for Marketing Yourself Word Count: 521 Summary: During the real estate boom, agents might have been able to get their listings sold merely be hammering a sign into the ground. Now agents are seeing their listings staying on the market longer, so even those with years of experience must face facts. To stay in business, you need to become a pro at selling yourself to sellers besieged with marketing messages. "A lot of people are brand new to this," says Betty Wilson, owner & broker for Wilson Realtors in Orlando, FL. Keywords: selling planning self-improvement success networking support Article Body: Here's our crash course in the art of selling yourself, with seven tips to help you cope with the real estate market's new realities. Assess Your Soft Skills In 2004, two years of experience as an agent might have gotten you hired. No longer -...

efforts after being laid off. "If you sit around and wait for something to happen, you're going to be disappointed." Seek a Support Structure In order to learn, or relearn, networking and interviewing skills, look to organizations offering workshops or classes, such as NOVA, a one-stop career-development organization. Know Your Audience Selling yourself effectively means learning everything you can about a company, from the time you write a cover letter to interview day. To get an inside track, you "need to have researched the prospect, be able to speak intelligently about them, and offer a skill set to solve their problems," says Barry Mills, national recruiting director for MATRIX Resources, a national staffing company. Be a Closer Mills suggests people use a traditional sales tactic for closing the sale. At the end of an interview, ask the interviewer, "Based on this interview, is there anything that would keep you from hiring me for this position?"...

helps firms decide which segmentation strategy to use. These strategies may be based on purchasing behavior, consumer characteristics, lifestyle information, or other market information. Second the team must ask, ôwhich segment or segments does the health plan wish to target?ö The market research will provide objective information facilitating this decision. Most experts would agree that it is foolish to target a segment to which you do not now have a reasonably good fit (e.g. the GMC truck division pursuing a "green", hybrid-oriented segment). Finally, the fun begins. Once target segments have been decided on, there are at least seven ways to use segmentation. 1. Positioning. Take health care as an example. Most health plans offer multiple plans where premiums and access to branded drugs and providers differ. There are segments of the market willing to trade lower premiums for more restrictions on access. But other segments are not willing to make this trade. Market segme...

that the visual imagery of advertising be consistent with what the "mass affluent" look like, talk like, and do. Account planners will concentrate their research on the target segment, using the classification tool to recruit and screen the right people. 6. Call centers. Health plans can ask segment classification questions in their response call-in customer interviews and in their telephone enrollment interviews. The classification can help find the best plan for each caller and this will help assure better retention. 7. Channel mix. Segments may have different affinities for different distribution and sales channels. Perhaps one segment of buyers is unreceptive to e-mail communications; another segment may never accept a personal visit but will read your e-mail. It is the exceptional firm, but some have literally organized themselves around segments. In these firms, any employee can tell you who their target is, and who the target is not. If they have multiple brands, each ...

marketing success marketing your business business marketing marketing resources marketing consulting marketing education stategic marketing Article Body: Before the Curtain Rises Well before any performance, dancers invest time building a solid foundation. ItÆs this foundation û not the costumes, lighting or even music û that enables them to give a persuasive, moving performance that connects with their audience. With effective marketing, the same sequence applies. Before the curtain rises on your attempts to attract clients, make sure youÆve mastered the basics first: Get aligned. Dancers spend years learning how to align their body properly for balance and how to keep "knees over toes" to prevent injury. What have you done to align with your customerÆs worldview? Do you really understand what keeps your clients up at nightàwhat their real problems are, which may or may not have anything to do with what you currently offer? What are you doing to stay aligned? Do you say no ...

and story in her own unique way. This artistry is what differentiates truly outstanding performers and makes for a memorable audience experience. What have you done to identify and communicate your unique competitive advantage? What makes you stand out from others offering the same services? Why should customers buy from you when they have a number of choices? What about your offer, price, guarantee or standard sets you apart and how do you demonstrate that? Expert instruction. In any sport or art form, exceptional performers receive expert instruction, feedback, and coaching. Dancers rely regularly on classes, instructors, mirrors, feedback from partners, video, and criticsÆ reviews to continuously improve and refine their performance. What are you doing to refine yours? Rehearsal. Only after getting aligned, building strength, developing flexibility, learning choreography, and expressing artistry is a dancer ready to rehearse for an actual performance. When youÆre ready to take your ...

audience enthusiastically hooted and hollered as the Street Jam dancers fully engaged them with their energy, funk, attitude, and huge smiles of joy. The audience fed off that energy and, in turn, motivated the dancers to give their best. What are you doing to build and sustain a relationship with your clients? Are you pushing a stale portfolio of products and services or are you listening to what your clients want and responding in kind? Exceptional performance. Long-term success at the box office depends on an exceptional performance time after time. So once youÆve closed the deal, what are you doing to ensure exceptional performance for your clients? Your most powerful marketing strategy is turning in a great performance time after time. Remember your supporting cast & crew. Nobody tolerates a prima ballerina that alienates those around her for long, no matter how talented she is. Likewise, if you donÆt attend to relationships with employees, peers, supervisors, vendors, and all...

maintains a gift shop on the premises. For example, if you are a major league baseball fan, stop by the stadium -- even when a game is not being played. Chances are, the shop on the site will be open and you will be able to select from a wide array of different items bearing the logo of your most favored team. In addition to shops that are maintained at sporting coliseums and stadiums at this point in time, many major department stores now carry clothing and other items that bear the logos of different sports teams. By stopping into such a department store, you will be able to find those items that most appeal to you. In addition to many major department stores, there are also a growing number of discount retail stores that now carry a wide array of different types of products -- including clothing items -- that carry the logos of major sporting teams. In many instances, you will be able to make the purchase of exactly the piece of merchandise that you seek at a price that fits well wi...

are centered on helping you save some money on your team approved sporting gear purchases. In many instances, these products can be rather expensive. First of all, when looking for a particular sporting good or gear item, take the time to shop around. Do not make a purchase at the first venue you find a particular product that you are in the market for -- unless you have extra money to blow. Take the time to see what is available at stores and shops both in the brick and mortar world and online. By shopping around, chances are really good that you will be able to find the exact piece of sporting gear that you are seeking at a solid price, at a price that will not break your budget in the process. By shopping around, you will also open yourself up to a far better selection of sporting gear. Indeed, by taking the time to shop around, you may come across a version of the particular type of sporting gear or goods product that you are seeking that you did not even realize was available on t...

ways to find a good printing company is by the use of the internet. In selecting a printing company, make sure that it offers the service you need for instance the short run printing service. In this present day, everyone and everything is in constant motion and rush. Short run printing is suitable for person or business on the go. With the advancements in printing technology available these days, it has become possible to have a short run print job done at no time. The growth of digital printing and other alternative forms of printing is changing the corporate landscape as well-more paper is being printed on, short run printing has benefited these changes in the printing technology. For the first time, technology can make small print jobs economically possible. A big question is why should you avail of short run printing? What benefits can you get if you avail short run printing? First of all, it offers improved quality of printed materials. Back then, in order to avail of cost effect...

say they'd rather lead with the product. However, there is NO best way for all. Just like there's no product for everyone. Here are five questions to help you decide what YOU should do. Remember, you're the one leading, so choose what suits YOU. And no, it might not be the same way y... Keywords: Kim Klaver,Klaver,Marketing, MLM Article Body: That's a popular question. Some people insist you lead with the business (and they tell you to offer the product as a last resort only if the prospect says No to the business); others say they'd rather lead with the product. However, there is NO best way for all. Just like there's no product for everyone. Here are five questions to help you decide what YOU should do. Remember, you're the one leading, so choose what suits YOU. And no, it might not be the same way your upline tells you to lead. But the two of you might not have the same taste in music either, and that doesn't bother anyone, does it? The questions: 1. ...

Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it. If they did get compensated somehow, and you found out later, would you be as... Keywords: Kim Klaver,Klaver,Marketing,MLM Article Body: When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you? Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it. If they did get compensated somehow, and you found out later, would you be as trusting of their next referral? People telling each other about products they like, like TIVO, iPods, or other products has been referred to in the past as word of mouth ad...

moms. All on the take. Here's how the company is using them: "By crafting product messages mothers will want to share, along with giving them samples, coupons, and a chance to share their own opinions with P&G, the Cincinnati consumer-product giant is using personal endorsements to cut through advertising clutter." And, says the company, "We know that the most powerful form of marketing is an advocacy message from a trusted friend,"says Steve Knox, Vocalpoint's CEO ( http://www.businessweek.com/magazine/content/06_22/b3986060.htm ) Right. So let's exploit that, he says. They're not his friends to lose. They're yours. Ask yourself one question and you will know if you like this: Would you give your trust as freely to the recommendations of someone you know, if you can't be sure up front if they're on the take or not, for whatever product they're talking about? Aside from the possible loss of trust between friends, "...Vocalpoi...

As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission. You'll want to be prepared to handle this BEFORE it happens. Keywords: marketing, referral marketing, partnerships, affiliates Article Body: As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation. Whenever someone asks you for a commission in exchange for marketing your product or service, it is basically an affiliate or referral program. This can be one of the most powerful forms of marketing because it promotes word-of-mouth marketing. Who better to refer clients or customers to you than someone who fully understands the value of the services you have to offer? Often these people are your current satisfied customers, or as is the...

cases I have straight affiliate/commission partnerships. It all depends on the partner and how we determine we can BEST HELP EACH OTHER to be successful. (C) 2005 Debbie LaChusa Title: Show Me the Money: Maximizing Tradeshow ROI Word Count: 893 Summary: What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place. Keywords: trade show marketing, trade show sponsorships, target audience, trade show staff training, exhibitor staff training, trade show books, booth staff training, boothmanship, meetings, events Article Body: I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well, that's the result you should expect, if you're like most exhibitors, and neglect the most crucial ...

the printouts and lead cards. Everyone working the show should know exactly what results you want to achieve at the various tradeshows you attend. Each show should have its own set of specific, clear, quantifiable, realistic goals. These goals should be in line with your companyÆs overall marketing objectives. These goals give staffers something to strive for, but they also serve as benchmarks to evaluate and measure team and individual performance. Develop a Follow Up System To achieve and perhaps surpass your specific goals, you need a follow up system. The best time to develop your follow up system is during the planning and training stage. Use this time prior to the show establish how the leads will be handled. For example, select a team member to take responsibility for collecting all "hot" leads at the end of each day and overnight them to the home office for immediate processing. Assign someone at the home office as a ôfollow-upö manager. This person takes charge of t...