Sydnee Lemoure Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

were in the audience. He acknowledged them. Then he told us how his father had wanted to be in show business - but did not pursue that dream because of his father's (David's grandfather) stubborn prejudice against a career in show business. David revealed an inner pain. Why? That shows that he is human like the rest of us. Reveal a little of your inner secrets - a failure, an imperfection, an unfulfilled dream. Don't pretend to be perfect. If you do - we will hate you. Instead be real - so those around you can see and believe that you are like them - human. Don't be seduced by the magic of technology I was surprised to see, that before the show started, the stage was empty. No props or equipment to clutter up the message and distract our eyes from Copperfield. Yes, technology was used - as tools to support and enhance the illusion. The technology was never allowed to become the show. Clearly, Copperfield was the creator of the illusions. Who or what is sending your messages to your customers? Do your customers mistake the technology as the center stage? Does the technology harm the relationship with your customers? Use the tools to support your message. And insure that you and your people are the center stage. You don't need a cape Remember Mandrake the Magician? David Copperfield looked nothing like him. In fact he was rather casually dressed. Curious, I thought. Then I realized that you don't need a cape, top hat or magic wand to create illusions. And maybe this was David's most important message to his audience. We all are capable of creating the illusions we want. If we learn the fundamentals, focus our efforts and invest in ourselves and our people. Title: Secrets of Market Segmentation in a Nutshell Word Count: 1164 Summary: What is meant by market segmentation? The underlying rationale is to use your resources more efficiently by serving consumer needs better. Keywords: marketing, segmentation, health plan, insurance, Medicare, drug, coverage, Article Body: Market segments consist of groups of people or organizations that are similar in terms of how they respond to a particular marketing mix or in other ways that are meaningful for marketing planning purposes. The entire field of market segmentation is based on this idea, that consumers have differing needs. They will find value in different products. They will respond differently to marketing communications. They will gravitate toward different price points. Because of this, businesses operate more

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