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the printouts and lead cards. Everyone working the show should know exactly what results you want to achieve at the various tradeshows you attend. Each show should have its own set of specific, clear, quantifiable, realistic goals. These goals should be in line with your companyÆs overall marketing objectives. These goals give staffers something to strive for, but they also serve as benchmarks to evaluate and measure team and individual performance. Develop a Follow Up System To achieve and perhaps surpass your specific goals, you need a follow up system. The best time to develop your follow up system is during the planning and training stage. Use this time prior to the show establish how the leads will be handled. For example, select a team member to take responsibility for collecting all "hot" leads at the end of each day and overnight them to the home office for immediate processing. Assign someone at the home office as a ôfollow-upö manager. This person takes charge of t...