Goblessed

cheap promotional pen Article Body: Every time you turn around there's someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet somewhere that's full of them. That's because you've bought into lie number one: Pens are a great way to easily promote your business. The truth is a pen is good for branding your business, but it does little to promote your business. Why? Because it doesn't do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to use your company's product or service. Worse, it just lies around, waiting to be picked up and used-and mostly it will be used to make a grocery list, not to find your company's name and address! Lie number two is that pens are a great way to inexpensively market and promote your bus...

this. One of the advantages of the collaboration with Dave was that we were able to get DaveÆs likeable, trustworthy character to show through in the newsletter û including the fact that he was modest about investment returns. We plainly implied (rather than explicitly stated) in his newsletter that people who want incredible stock-picking performance basically don't belong with him. On the other hand, people belong with him who simply want to feel that their life savings are safe, being cared for by a trustworthy, likable, conscientious professional. This was the underlying message in every issue of DaveÆs newsletter. Eventually, Lynne's business became strong enough that she continued to follow basically her own formula for her newsletter. We were mainly wordsmithing LynneÆs ideas and doing assembly work for layout. I was concerned that her approach took unnecessary risk for her reputation, with transaction- and returns-based client relationships. It turned out that these con...