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everyone know that everyone at your business will be taking the blog seriously. Creating New Plans One thing large businesses are doing is involving their employees as well as consumers in their blogs. By allowing employees and consumers to log into blogs to give the company ideas for new products or plans, the company is wisely using their resources. A smart company knows that some of the best ideas will come from people other than members of their innovation team. They will know that consumers are great place to look for ideas. Since consumers are the ones that use the products the most, they will know exactly what they desire. Instead of the company needing to guess what the consumers want, they will hear it straight from their mouths. Solving Problems Another way successful companies are using blogs is by allowing them to be used within the companyÆs walls to solve problems. Instead of using one specific problem solving team, they are allowing everyone who has a part in the product...