Goblessed

task, NOT a sales call. That comes much later. Ask others you work with to pick two clients or prospects and call them. Compare notes and discuss your findings. 8. Think of small solutions that you can offer to important problems. Or small solutions to little problems. The key is to think small. It's less intimidating for your customer to "sample" you and makes it easy for them to take a first step. 9. Practice saying your Positioning Statement out loud. To the mirror. In the car. In the elevator. If you don't know what your Positioning Statement is, that's a problem. Email me and I'll give you a hand. 10. Visualize doing any one of these things successfully. Really - it's what professional athletes, speakers, performers, and successful people do all the time. Visualize it, and it will be so. The next time a scientist tells me they can't market, I'll know better. These ideas clearly prove that theory wrong! Title: Ten Phenomenal Marketing Tactics W...

few years. It includes four stages: 1. What's now? 2. What's possible? 3. What's feasible? 4. What's next? The new heart of the process is the question "what is possible?". Admittedly, the old process does encompass a SWOT Analysis, in which there is an Opportunity component (the O bit). It is however a minor and usually pretty much neglected step in the strategy development process. It has no method; it has no tools. You just list whatever opportunities come to mind. As opposed to that, the process I am offering is based totally on systematic examination and thorough scanning of available opportunities. We have developed a comprehensive methodology for doing that. We named it 'The Opportunity Scan' or in short 'The O-Scan'. This set of procedures and tools is designed to map the full scale of opportunities that are available to the company at a certain point of time. Judging from my experience, defining goals is much more meaningful, far-rea...