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working relationship. Rank these companies in order, descending from the best fit. Your ideal customers are those that are at, or near, the top of all three lists. While reviewing your existing customers, consider the following questions: ò What industries are they in? ò Are they small, medium or large businesses? ò Where are they located geographically? ò What is their Standard Industrial Classification (SIC) code? ò What are the titles or job functions of their decision-makers? This information will help you focus your efforts to find similar companies and decision-makers to target with your b2b marketing efforts. Determine what is unique about these leads so that you can find more like them. In addition to looking at your current customer base, review your companyÆs internal expertise and credentials to determine likely prospects for your solutions. If your company is a start-up and has no existing customers, you can leverage your own past experience and that of your people. Think a...