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from a Leading Manufacturing Firm) 2. USE BENEFIT ORIENTED TESTIMONIALS - Specific testimonials can reinforce key benefits of your product or service. See examples below: Benefit Based Testimonial: "Grandma MadisonÆs pies taste so fresh compared to other store bought pies!ö (Freshness is key benefit) General Testimonial: ôGrandma MadisonÆs pies are fantastic.ö (nice, but too general) 3. QUANTIFY THE BENEFIT - Using numbers help people ômeasureö the benefit in their minds. Example of measurable benefit ôThe Whizbang system has helped us increase our profits by 30 percent in the first 6 months! Or ôUsing Whizbang has helped us realize a 42 percent savings in labor and consulting fees!ö =WHERE TO USE TESTIMONIALS= Grouped on a testimonials page of your web site Scattered throughout your web site in 1or 2 line snippets Email marketing letters Newsletters Direct Mail Brochures The words of a satisfied customer are powerful tools for building trust, promoting your reputation, and increa...