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to see the resource box of this article. Title: Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business Word Count: 661 Summary: Looking for simple marketing and sales techniques to differentiate your business from the competition? Well here are 3 key ones that will help you humanize and personalize your marketing and sales approach to draw prospects in like a magnet! Keywords: marketing,testimonials,case studies,sell,selling,sales Article Body: I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of ôselling your successesö. Hmmmà ôSell your successesö û What could that mean? Simply put, when you walk the talk, talk the walk. Adjust your marketing and sales conversations and materials to reflect how your product or services helped someone achieve what they wanted. Now how do you do this? Well here are 3 techniques that when applied effectively...

having a pity party. Instead, build this market reality into your schedule and ramp up your marketing activities during sales lulls. Why should you invest in marketing to your target market when they arenÆt buying? 1. To stay front and center on their radar û especially if you target the corporate market. 2. To increase their awareness of you 3. To bring attention to you 4. To highlight the added value you offer 5. To generate a desire to continue to hear what you have to say What kind of marketing can you do when no one is buying? Your marketing team can use this time to plan and schedule all marketing strategies for 2006 and get them scheduled and booked. * If you will be a conference speaker in April, they need to establish a timeline for drafting the speech, shipping handouts to the location, developing the PowerPoint presentation to go with it, the press release, website promotion, travel arrangements, etc. * If you will introduce a new product, service or program in June, they ne...