Goblessed

marketing success marketing your business business marketing marketing resources marketing consulting marketing education stategic marketing Article Body: Before the Curtain Rises Well before any performance, dancers invest time building a solid foundation. ItÆs this foundation û not the costumes, lighting or even music û that enables them to give a persuasive, moving performance that connects with their audience. With effective marketing, the same sequence applies. Before the curtain rises on your attempts to attract clients, make sure youÆve mastered the basics first: Get aligned. Dancers spend years learning how to align their body properly for balance and how to keep "knees over toes" to prevent injury. What have you done to align with your customerÆs worldview? Do you really understand what keeps your clients up at nightàwhat their real problems are, which may or may not have anything to do with what you currently offer? What are you doing to stay aligned? Do you say no ...

While one can track the beginnings of the modern analytical computer to Charles Babbage (1791-1871), we really saw the beginning of modern day information systems during World War II when they were used as code busters. After the war, few anticipated how much computers would affect our lives. Early on even IBM thought that there would only be a handful of companies that would need a computer. In those days, computers were massive systems based on vacuum tubes and core memory. With the advent of the integrated circuit, computer architectures took a giant leap forward. The mainframe systems of the late 1980Æs evolved into Client/Server applications of the early 1990Æs. In parallel, the Internet grew from a few engineer and research systems to a World Wide network. It wasnÆt until an Al Gore authored bill allowing commerce to be carried out over the Internet did things really start to change. Every business, every organization, had to carve out a space on ôThe Net.ö The ubiquitous nature ...