Gleice Kapobianco Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

marketing success marketing your business business marketing marketing resources marketing consulting marketing education stategic marketing Article Body: Before the Curtain Rises Well before any performance, dancers invest time building a solid foundation. ItÆs this foundation û not the costumes, lighting or even music û that enables them to give a persuasive, moving performance that connects with their audience. With effective marketing, the same sequence applies. Before the curtain rises on your attempts to attract clients, make sure youÆve mastered the basics first: Get aligned. Dancers spend years learning how to align their body properly for balance and how to keep "knees over toes" to prevent injury. What have you done to align with your customerÆs worldview? Do you really understand what keeps your clients up at nightàwhat their real problems are, which may or may not have anything to do with what you currently offer? What are you doing to stay aligned? Do you say no to opportunities that arenÆt within your niche? Do you still have a "Plan B" in case your current direction doesnÆt pay off or have you fully committed to finding a good niche and making it work? How aligned are your services and pricing with what really sells in todayÆs market? Build strength. Accomplished dancers may look graceful and light on their feet, but the illusion is only possible because of tremendous strength and power from within. How do you demonstrate your firmÆs strength? By showing the market your authority to do good work through well-written case studies, client testimonials, bios, media appearances, and measurable results. Be flexible. Without flexibility, dancers cannot move fully or prevent injury. The same can the same be said of your approach to serving your clients. Do you only offer one way to address a clientÆs needs (i.e., high-priced consulting)? If so, youÆll miss opportunities. Package what you do in several ways, at various price points. Go slow to go fast. Dancers arenÆt born being able to execute complicated choreography. Ballet dancers train for years before going "en pointe" (into toe shoes). It may not take you years, but an effective, customer-focused marketing strategy takes time to develop and launch. This doesnÆt mean you avoid revenue-producing work in the meantime, it just means you take the time to work "under the radar" to craft the right approach that accelerates your effectiveness once you launch it. Artistry. Every dancer interprets the music

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