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key points and attract trade show audiences comprised of prospects, customers, partners, consultants, investors and even the press. Cohen sites there are ten keys to successful, professional live trade show presentations. They are: 1. Plan ahead at least two to three months in advance of your trade show appearance 2. Set clear goals and measurable objectives. Know what you want your trade show experience to accomplish and how will you measure the results 3. Know and respect your target trade show exhibit audience. Match your tone, style and content to the visitorÆs demographic and psychographic profile. 4. Remember the message. Use it to build brand, differentiate your services and expedite sales. 5. Involve the right decision makers. Include all decision makers from the very beginning. 6. Use an integrated marketing strategy û be consistent in all communications materials 7. Focus on high level solutions and messages- use no more than 4 major message points 8. Keep it short û keep it under 10 minutes 9. Amortize presentation costs by reusing presentation and other collaterial materials at other shows, press conferences, meetings, etc. 10. Measure results û document everything of value By following the above recommendations, you have the basic guidelines and checklist for your next live trade show presentation. Remember, the next time you exhibit at a trade show, add a live trade show professional presentation that will make your trade show exhibit memorable, interactive and give you a better than ever return on your trade show investment. Title: Successful Marketing Using Viral Marketing Word Count: 400 Summary: Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie. This is a quick way to multiple your marketing at no extra expense and without extra effort on your part. Here are some popular viral marketing techniques to follow: 1. Ebooks û Share your no cos... Keywords: Article Body: Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects, visitors and others as a freebie. This is a quick way to multiple your marketing at no extra expense

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