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Techniques, Search News, Article Article Body: Powerful Press Releases is a book dedicated to writing effective press releases. ôFull of valuable tips and techniques on everything from grammar and style to distribution.ö Useful tips for write a press release The first lines of your press releases shall include: ôFOR IMMEDIATE RELEASEö (or FOR RELEASE Dec 25, 2002) and ôFor more information, contact:ö followed by your contact information. Craft a compelling headline. The headline makes your release stand out. Keep it short, active, and descriptive. If you donÆt know how, read a number of compelling headlines till you get some idea. Hook reader with the first paragraph. A first paragraph shall summarize the five WÆs: who, what, where, when and why. In fact, most readers will give up if you havenÆt ôhookedö them in the first few lines. Put the most important information at the beginning. This is a tried and true rule of journalism. Never hide golden points to the end. DonÆt sell but answ...

No one wants to waste valuable marketing dollars. But that is exactly what many businesses do when they don't take the time to figure out exactly who they should be marketing to and what they should be saying. Without this you are just doing "random" marketing and hoping someone will respond. Why not do "laser" marketing designed to reach exactly the type of people who are most likely to respond, and with a message that speaks directly to their needs? (C) 2005 Debbie LaChusa Title: The Theory of Viral Marketing via Videos and Websites Word Count: 1620 Summary: Viral marketing is the holy grail of marketing. The goal of any successful marketing campaign is to generate buzz and awareness about the product or service being offered. If done correctly, the campaign will generate expansive reach, strong brand-building, strong sales, all at a relatively low production and distribution cost. Keywords: viral marketing adcubes videos big ad carlton draught coke happiness ...