Goblessed

just thinking about what you (gulp!) didn't accomplish makes you a little uncomfortable ... Keywords: small business marketing Article Body: Does this sound in any way familiar? *Last year you declared that it was THE year to grow your business. You may even have made a to-do list that included things like "Make more money," "Find new clients," etc. But despite creating your trusty list, life got in the way, as it is wont to do, so you're no closer to meeting your goal now than you were this time last year. In fact, just thinking about what you (gulp!) didn't accomplish makes you a little uncomfortable and disappointed. You might even have talked yourself into thinking that you simply can't find the time to start working on your goals, what with all the last-minute client challenges, employee issues and hurried attempts to do any sort of marketing at all.* The good news is that it doesn't have to be so difficult to reach your goals. If you know m...

clients who are direct competitors. How can a search agency honestly represent a company and manage its pay-per-click marketing campaign as aggressively and efficiently as possible when it also represents competitors? We recently had discussions with a law firm in California paying unusually high click-through rates in its pay-per-click campaign. This firm and one other firm seemed to be in a bidding war for the top spot. The third spot for the same search phrase was much more reasonably priced. As it turns out, the two firms competing for the top spot, and running up exhorbitant rates, were represented by the same search marketing firm. This search marketing company could have easily had the two law firms ranked one and two by bidding slightly above the third highest bid. But instead, the company chose to bid the two firms against one another, artificially raising the click-through prices, and making a much larger fee for itself. We were very bothered by this highly unethicial behavio...