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constant technical difficulty, do you offer 24 hour support? If they need a size 3 widget, does your company manufacturer size 3 widgets? Who: Relationships are key to business. At the same time, our mobile society means that rapid staff turnover is a fact of life. Two companies may have had û or come near û a business relationship previously, only to have things not work out. Yet this fact could be completely unknown to your booth staff. Arm your team with some corporate history, along with selling points that illustrate how things have changed in the interim. When: When your team says something, attendees want to know they can count on that as fact. Clients want to know you have a track record and that you'll maintain it when they remain with you. Feel free to use concrete examples: Even though weÆre consistently introducing new and innovative models, we still provide parts, service and support to every model weÆve ever made û all the way back to day one. How: How your company ...