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of them to an invoice or statement or other correspondence with a small postit note personally written by you asking them to keep one of the cards and give the other one to someone who might be able to use it. This will work with many of the ideas on this page. If you spend enough time building relationships with your customers they should be happy to help. Be sure to thank them for any referrals. Cost: Minimal. Context: Sort of a viral marketing meets chain letter idea that has potential. Global in scope. 4. Idea: Referral Bribes. This is a terrific idea, because it works both offline and online. For online you can send an email to your customers or put a link on your pages. There are tools like refer-a-buddy for websites and there are plenty of free refer this page to a friend scripts out there. Offer your current customers an incentive to refer new customers. Maybe itÆs a coupon for a percentage off their next order, or an entry into a prize raffle or something else of value. This e...