Toby Hillcrest Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

of them to an invoice or statement or other correspondence with a small postit note personally written by you asking them to keep one of the cards and give the other one to someone who might be able to use it. This will work with many of the ideas on this page. If you spend enough time building relationships with your customers they should be happy to help. Be sure to thank them for any referrals. Cost: Minimal. Context: Sort of a viral marketing meets chain letter idea that has potential. Global in scope. 4. Idea: Referral Bribes. This is a terrific idea, because it works both offline and online. For online you can send an email to your customers or put a link on your pages. There are tools like refer-a-buddy for websites and there are plenty of free refer this page to a friend scripts out there. Offer your current customers an incentive to refer new customers. Maybe itÆs a coupon for a percentage off their next order, or an entry into a prize raffle or something else of value. This encourages people to tell you who referred them so you can see whoÆs helping you out. For the offline equivalent, make up a coupon and hand it out to people to hand out to other people. Always send a thank you to people who refer other people, even if you bribe them. Cost: A little to a lot, depending on the bribe. Context: Global if you combine offline with online. 5. Idea: Tchochkes . Tchochkes [choch-kez] are little gifts (knick knacks) emblazoned with your URL that you give out to people. The webcard could actually be considered a tchochke, but they usually are stuff we have on our desk or around our house like paperweights, coffee cups, T-Shirts, refrigerator magnets and other stuff. At my wine shop we give out corkscrews with foil cutters that have our info printed in gold on them. I never have them out where people can see them but people often ask for them so I know they are getting around. These can be very effective, but they can also be very expensive. If you come up with a well-designed coffee cup or paperweight it will end up on the desk of your customer, where everyone that comes into his office can see it. Make sure the URL is prominent, and try to make it fun and unique. Cost: Could get very expensive. Context: Global depending on where you send them. 6. Idea: Direct Mail with a personalized offer I have done this successfully many times, and your success is going to depend on how well you target your prospects and the quality of your offer. If you have a super-niche

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