Cinthia Pill Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

to see the resource box of this article. Title: Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business Word Count: 661 Summary: Looking for simple marketing and sales techniques to differentiate your business from the competition? Well here are 3 key ones that will help you humanize and personalize your marketing and sales approach to draw prospects in like a magnet! Keywords: marketing,testimonials,case studies,sell,selling,sales Article Body: I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of ôselling your successesö. Hmmmà ôSell your successesö û What could that mean? Simply put, when you walk the talk, talk the walk. Adjust your marketing and sales conversations and materials to reflect how your product or services helped someone achieve what they wanted. Now how do you do this? Well here are 3 techniques that when applied effectively can lower your marketing costs & energize your business. 1. Let æTestimonialsÆ Pave the Way To best illustrate this technique, let me share with you a line that I use often that goes something like this: ôIf I tell you that IÆm great at what I do, at best youÆll take it with a grain of salt, but if an unbiased third-party tells you that IÆm great at what I do, youÆll tend to believe them. In other words, people tend to give more credence to what someone else says about you rather than what you say about yourself. So use every opportunity to gain testimonials about you, your team, your product, your service, or your business in general. Collecting and effectively using testimonials should become a key marketing strategy for your business. 2. Using æStoriesÆ to Get Your Point Across Storytelling has been around since the beginning of mankind and when used properly can illustrate your point better than almost any other way. Stories have the power to capture and engage the listener in a softened manner û not the hard selling approach that people typically run away from. Stories also have the unique ability to take complex ideas and make them easy to understand û without a dissertation on the subject. My best advice here is to model other great storytellers. Take one of my favorites for instance, Mark Victor Hansen. Just look at his Chicken Soup for the Soul series of books. Essentially each chapter is a story effectively illustrating a point that touches, moves,

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