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They could also use this device for large or wide format printing applications. On the contrary there are also printing companies that are continuing searching and developing applications for large format print in order for them to go far beyond the traditional ones. The reason is that, at present the demand for large format printing is continues to grow despite a difficult economy, the large format market is a big profit in the industry. Large format inkjet printing is beginning to replace more traditional methods and is being used for multiple purposes, such as for; ò Proofing ò Signage ò poster printing ò display graphics and more Inkjet printers are very economical compared to any other printers. As an inkjet user, I can say base from my experience that it is a great way of printing in color or even printing up photographs. Inkjet will even print up somewhat sharp text and by allowing you to produce decent looking reports. Also, a great advantage of inkjets is that, for the most part, their footprint is relatively small, in other words, they do not hog up valuable real estate on your desk. Title: The First Rule of CRM for Financial Services Word Count: 826 Summary: Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships. Keywords: marketing strategy CRM marketing implementation marketing success marketing your business business marketing marketing resources marketing consulting marketing education stategic marketing Article Body: The Consumer's Perspective Let's take a look from the consumer's perspective. Financial illiteracy is alive and well, especially with baby boomers. Next, throw in brand confusionùthe convergence in financial services has produced new players, company names, and products. Everybody is now playing in everybody else's backyard. Insert the media's frequent coverage on retirement planning and increased advertising dollars being spent targeting "the confused generation." Now, throw in the fact that there is widespread incoherence around what the term "financial planner" even means. At its best, this situation is overwhelming to prospects, current clients, and maybe even your employees. At its worst, people are sticking their heads in the sand and saying,

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