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people have about the industry, to illustrate a small but significant problem that generally annoys customers when dealing with your competitors, or anything else that allows you to highlight your solution. Take a look at your own point of difference. Can you come up with a level-setting statement that will help you stand out even more? #3 Address The Stereotype Head-on You know how as soon as people discover you're a _________________(insert your title here), they immediately form an impression about you that's based on a stereotype? Unfortunately, that stereotype is often negative. For professions such as life insurance agents or used car salespeople, where the negative stereotypes run strong and deep, I recommend you address the stereotype head-on: "If I tell you I'm a used car salesman, you'd probably think 'plaid jacket guy who sells lemons to unsuspecting customers', right?" Pausing here is important here, because you want to give the listener time to move the image of the stereotype from the unconscious part of their brain to the conscious part. They might even want to chime in and give you their negative experience about dealing with æpeople like youÆ. Perfect û now their guard is down. Now you can continue on to explain how your business, service or approach æfixesÆ the problem that everyone else in your industry has created. That's your most compelling differentiator! Stop selling! And start having real conversations! Simple as it may seem, everything truly does start with a conversation. You're not trying to tell your entire story, nor are you even trying to get the most important points out of your mouth first. All you want to accomplish is elicit interest from the other person; to have that person say, 'tell me more'. So donÆt think of these as sales techniques û think of them as conversation starters. The rest is up to you. If you are genuinely interested in helping the person youÆre chatting with, chances are better than excellent youÆll finish with a referral or a sale. Now go out and have some conversations! Title: Tip To Increase Sales By Word Of Mouth Publicity With Promotional Toll Free Prepaid Phone Card Giveaway Online Word Count: 692 Summary: What keeps you up at night? ItÆs a good question for you to ask yourself once in a while. For most eCommerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. ThatÆs 97.4% or so of your visitors, according to the accepted

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