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appropriate. 4) Ditch the special effects. Transition effects were developed for scene changes, and the most powerful one is still the dissolve. Page turns, circle wipes, shatters, and other "planet of the cheap special effects" stuff will drive an audience to distraction-- away from your story. You're not the star, your subject or client is. 5) Shoot for the editor. There are basic rules of editing, but what they come down to is this: long shot, medium shot, close-up, cutaway. When you're shooting footage of the happy couple in the rose garden, we want to see the garden, them, their faces, their hands (and a close-up of the wedding ring, and some signage telling us they're in the rose garden. Oh, a close-up or scan of their newspaper wedding announcement is nice, too. Is it time? Put your pencils down. Follow these rues and pass to the next level of video storytelling! Good luck. Title: The Power And Magic Of High-Tech High-Touch Marketing Word Count: 767 Summary: Alright, you're probably thinking... what in the heck is high-tech high-touch marketing? In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have an absolute BLAST in the process. Sounds pretty exciting right? Well, as you are about to learn... Keywords: internet, marketing, travis greenlee, coaching, build a coaching practice Article Body: Alright, you're probably thinking... what in the heck is high-tech high-touch marketing? In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have an absolute BLAST in the process. Sounds pretty exciting right? Well, as you are about to learn it is. Now before I go into the strategies around high-tech high-touch marketing, let's first get clear about the challenges we all face. The Problem: As you know, the service profession is evolving more rapidly than ever before. Competition, technology and consumerism are taking huge bites out of our business possibilities. Not to mention the challenges of not being able to reach our desired prospects. Spam filters, mass deletions, increased bounce backs and worse

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