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to the recipient so as much as possible you would want it to have a personal touch. If you do not know what to put in the card imagine sitting across your friend in the kitchen or in a restaurant. Think of the usual conversation that you have. After giving your usual how-are-you line, think of the conversation that follows. It can be about current events, latest news about your high school classmates or how good the weather has been in the past days. From this you can develop the message that you want to include in your card. Remember to keep it simple, quirky and funny. Remember also to use the right words. Just like talking to your friend across the table, greeting cards can also bring the right impression or ruin your reputation. You do not need to be wordy in the card or an expert writer to compose your message. As long as you are genuine in your words that is all that matters. Title: The Marketing Mix Word Count: 696 Summary: The P's of Marketing Keywords: Article Body: Product Your Marketing plan has to be built around your product. But before distribution can begin, market research needs to be performed. Analysing the Market place and researching what competitors are doing will bring perspective to your Marketing strategy and vision. It will also provide key indicators on pricing and potential. Something to consider is your product's life cycle which is important in determining when the market will reject your product. Once a product is launched into the market, a stable growth in sales is common at first. This will eventually stabilise as the product gets older, and as more competitors enter the market it eventually will start declining to the point of elimination. It is difficult to tell where a specific product is within the lifecycle or how long each phase will last. This is dependent on many factors within the market and how they are dealt with. Many companies have adopted strategies to combat a shortened product life by releasing improved versions. Price Marketing Mix:PriceWhen entering the Market for the first time, pricing is something that can either 'make you or break you'. Small businesses tend to think that they need to offer really cheap prices to stand a chance of survival. Thats not the case. It all depends on what you do, what you can do and what you are willing to do. We all know about demand and supply, an abundent supply forces prices to drop because demand decreases. We see it in the UK today, many companies offer the

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