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we came up with the benefit statement of "own unique hand-crafted jewellery.' Then we decided to sandwich this with 'the perfect way to' and 'delivered straight to your door.' The result:- "The Perfect Way To Own Unique Hand-Crafted Jewellery, Delivered Straight To Your Door." We played around with a few more, but decided to give this one a go. What happened to Mavis's business? Mavis went home and immediately set about changing her home page. She removed the old headline and replaced it with the new one. Within 24 hours of Mavis uploading her updated website, 5 orders where placed. By the end of the month she had made sales of $1564. She hadn't made any other changes to her website, just the headline and it completely turned her business around. She did have the advantage of already having targeted traffic visiting her site. Before the change of headlines, that traffic just clicked away from her page, but with the new headline, they became drawn in, taking time to have a look at the exquisite goods that Mavis had to offer. Some people staying long enough to make a purchase. Goal accomplished. In conclusion, the headline is THE most important thing to take into consideration when writing your sales copy. Getting it wrong can have devastating results. Getting it right can have positively profound affects. Never, ever underestimate the power of headlines. Unless you want your business to suffer dismally low sales and never really make it off the ground. If you are having problems writing your winning headlines, you could always pay someone else to write them for you. Or you can get a software program that will do it for you. The first option could be a bit expensive, but there are some fairly cheap software programs that you will be able to use every time you need new headlines, so I would recommend this. Jane Harper. Title: The importance of Guanxi (relationship) when doing business in China Word Count: 793 Summary: In order to be successful in doing business in China, one needs to realize the importance of Guanxi (relationship). Guanxi (relationship) plays a huge role in determining the success or failure of your business. Establishment of a strong Guanxi (relationship) can truly aid you in your business and increases your chances of being successfully in China. Keywords: China market research, China market entry, market research China, market entry China, China market entry strategy, source Chinese suppliers, business partners matching Article Body: In China,
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