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right around the corner. People are always looking for reasons to purchase gifts for others or for themselves. Title: Seven Tips for Marketing Yourself Word Count: 521 Summary: During the real estate boom, agents might have been able to get their listings sold merely be hammering a sign into the ground. Now agents are seeing their listings staying on the market longer, so even those with years of experience must face facts. To stay in business, you need to become a pro at selling yourself to sellers besieged with marketing messages. "A lot of people are brand new to this," says Betty Wilson, owner & broker for Wilson Realtors in Orlando, FL. Keywords: selling planning self-improvement success networking support Article Body: Here's our crash course in the art of selling yourself, with seven tips to help you cope with the real estate market's new realities. Assess Your Soft Skills In 2004, two years of experience as an agent might have gotten you hired. No longer -- not when you are competing against hundreds of candidates with skills similar to yours. Candidates must now assess their soft skills. "This is about doing a little bit of soul-searching," Wilson says. Ron Peterson, branch manager at a St. Louis office suggests agents ask themselves about core competencies, especially mentoring and team-building. "Intangibles are going to sell this individual," Peterson notes. Develop an Elevator Pitch The elevator pitch is a brief self-marketing statement to be delivered at job fairs, conferences or other networking events. The pitch should echo the summary of a resume, according to Wilson, focusing on four key points designed to attract employers' attention. The pitch should sound informal and unrehearsed. To practice, deliver it to your answering voice mail, Wilson advises. Learn to Network As any salesperson understands, who you know is essential to finding leads. Networking is about being able to connect from person to person to person, Wilson says. "It's about building a web of relationships, until you meet someone who's looking for what you do," he adds. That means attending conferences, classes, broker open houses, realtor organization functions, and special networking events designed for real estate pros. Even civic organizations, such as arts groups and other nonprofits, can be useful. Plan lunches or after-work meetings with former colleagues and others. "Try to be out there and make an effort to be known," says Wesley Jost, who has retooled his networking
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