Linda Lay Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

efforts after being laid off. "If you sit around and wait for something to happen, you're going to be disappointed." Seek a Support Structure In order to learn, or relearn, networking and interviewing skills, look to organizations offering workshops or classes, such as NOVA, a one-stop career-development organization. Know Your Audience Selling yourself effectively means learning everything you can about a company, from the time you write a cover letter to interview day. To get an inside track, you "need to have researched the prospect, be able to speak intelligently about them, and offer a skill set to solve their problems," says Barry Mills, national recruiting director for MATRIX Resources, a national staffing company. Be a Closer Mills suggests people use a traditional sales tactic for closing the sale. At the end of an interview, ask the interviewer, "Based on this interview, is there anything that would keep you from hiring me for this position?" As Mills notes, "It's very much a sales-type question." What's more, send a follow-up note to the individuals you've met at the company, thanking them for their time. Practice Patience Finally, don't be discouraged if landing that client takes weeks or months. "Practice patience each and every day," says Jost. "You won't be handed opportunities like you were a year ago." Put it this way: If you stop looking, you're out of the game. As any salesperson knows, perseverance is essential to closing the sale. Good luck, Title: Seven Ways to Use Market Segmentation at a Health Plan Word Count: 736 Summary: Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers. Keywords: medicare, seniors, marketing, segmentation, research, analysis, positioning, new markets, direct marketing, channels, strategy, health plan, insurance, coverage, drug, medical, management, Article Body: Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. But the pattern of decisions is simple when they are broken into steps. First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere. (See for example the whitepapers at www.deftresearch.com.) The research

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