Toby Hillcrest Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

react the way he expected or a volunteer was slow to follow instructions. Copperfield never pouted. Instead he acknowledged the misunderstanding and adapted. Preparation is everything Imagine the tremendous amount of rehearsal that goes into a David Copperfield production. Scripting, movement, positioning, lighting, team coordination, key words, timing, coaching. Now imagine the results if Copperfield stopped rehearsing. Have you and your people stopped rehearsing your marketing and sales messages? Imagine your improved results after you rehearse. Pepare for the unexpected Even with good preparation things happen. First - smile. Then continue to move the illusion in the direction you want. Don't show stress or any of the negative emotions (anger, indignation, disgust). Your customers will react to any negative emotions they perceive in you. Believe in people Copperfield's team moved about the stage and audience in harmony - always in the right place at the right time. They were personable, effective and efficient. The team member who volunteered me established rapport, qualified and instructed me. When it was my turn - it all happened the way he predicted. Surround yourself with a good team. Then make them an excellent team with the right training, guidance and encouragement. Then trust their intentions and respect their abilities. Most of all - model the message and character you want them to follow. Offer them Hope Copperfield's illusions work - because the audience wants to believe in the possibility of magic. Your customers buy from you because of their hopes. Your staff works with you because of their hopes. You run your business out of hope. Understand how fundamental the power of hope is. Offer possibilities. Offer opportunities. Offer hope. Make it fun Copperfield showed that he enjoyed his work and his customers. At one point he even spoofed his own illusion by redoing it in slow motion - revealing all the goofy things that we might have missed in real time. You are the model for your staff and your customers. Show that you are having fun. Sure you need to be serious when required. But occasionally let the child in you show through. Be impish. Flash that spark of passion. Laugh - at yourself, with your staff, with your customers. Never laugh at them. If your staff is having fun - your customers will enjoy doing business with you more. They will want to believe in your illusions - and they will tell others about you. Be vulnerable Copperfield's parents

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