Talismah Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

and story in her own unique way. This artistry is what differentiates truly outstanding performers and makes for a memorable audience experience. What have you done to identify and communicate your unique competitive advantage? What makes you stand out from others offering the same services? Why should customers buy from you when they have a number of choices? What about your offer, price, guarantee or standard sets you apart and how do you demonstrate that? Expert instruction. In any sport or art form, exceptional performers receive expert instruction, feedback, and coaching. Dancers rely regularly on classes, instructors, mirrors, feedback from partners, video, and criticsÆ reviews to continuously improve and refine their performance. What are you doing to refine yours? Rehearsal. Only after getting aligned, building strength, developing flexibility, learning choreography, and expressing artistry is a dancer ready to rehearse for an actual performance. When youÆre ready to take your strategy to market, make sure youÆve tested it first. This means trying out your positioning statement informally at networking events, writing an article or two and getting feedback, conducting a small amount of telephone research with people in your target market, and so on. Before you spend the money to develop a new logo, print new business stationary, design new brochures, revise your website, or go on a sales call test and rehearse your message. When you start getting a "thatÆs for me!" response from your audience, youÆre ready for the spotlight. On Stage & In the Spotlight Once youÆre on stage, your hard work and preparation pay off. However the marketing process continues: Lights, camera, action! Being in the spotlight means itÆs time to shine. The dancerÆs hard work pays off, enhanced by music, lighting, sets, costumes and makeup. The same is true of how you present your message to the market. Your website, brochures, talks, published articles, how you introduce yourself when networking, and the sales process are simply vehicles for communicating the fundamentals youÆve put in place before the curtain rises. If you start with them, without the basics outlined above, you risk looking foolish and off the mark when it comes to connecting with your audience. Connect with your audience. Being on stage doesnÆt guarantee that a dancer will engage the audience. YouÆve gotta work it! At a recent repertory performance of amateur dancers at Joy of Motion, a local dance school, the

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