Graziella De Biasi Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

successful. There are two important pieces to all promotion, and they become even more important in promoting your site offline. Just like the online world, your success at offline promotion is going to hinge on putting your message in front of the prospect in the right context û meaning at the right time and when they are in the right mood to perform the action you are looking for, which in this case is a visit to your website. You need two elements for each viral marketing idea û the hook and the context. Once you figure out how youÆre going to do it, you need to determine where youÆre going to do it. If the niche and scope of your business wonÆt lend itself well to local leads, passing out business cards isnÆt going to work as a viral marketing idea. I think every site could benefit from offline leads û itÆs just a matter of how much time and money you want to throw at them. So here are ten ideas with an explanation of hook and context for each: 1. Idea: Use your URL like your phone number. Most people get it on their business cards but leave it off many equally important items that become marketing materials. Here are a few: letterheads, press releases, yellow page ads, newspaper advertising, radio and TV ads, company vehicles, brochures, sell sheets, the bottom of every page of your catalog. Wherever there is a phone number there should be both a URL and contact email address that is generic (contact@yourco.com). Cost: Nothing. YouÆre already paying for the materials anyway. Context: Global, because all of your marketing materials travel all over the place, and your ads should be seen and heard everywhere in the markets you choose. 2. Idea: Webcards. You can get business cards pretty cheap this days. Companies like DCP Print offer 250 free business cards with their ad on the back (their own viral marketing) or $9.99 for 500 cards. They seem a little thin, but theyÆll do. What you want to do is choose an attention-getting color that fits with the image of your site (a nice sky blue or yellow), and put your URL right in the middle in huge letters. Put a short description of the site and maybe your email and/or telephone number, and give them out. Cost: Minimal. Context: More locally focused, because you are handing them out. But check out the next idea. 3. Idea: Make every customer contact a viral marketing opportunity. Remember the webcards from the last idea? ItÆs a no-brainer to hand them out directly to customers, right? How about paper clipping a couple

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Graziella De Biasi Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

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