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and inspires its readers. So you may be tempted to say, well thatÆs easy for him, but IÆm no Mark Victor Hansen. Now maybe you potentially are or arenÆt, however my point is, that this is a very learnable skill, people arenÆt born with it. They develop it by continually practicing and honing it. 3. Sharing æCase StudiesÆ to Illustrate whatÆs Possible Case studies are a sure-fire way to give your prospect a mental picture of whatÆs possible for their business should they engage you help. These are particularly great for those prospects who need to see it themselves in order to believe it. Case studies illustrate tangible solutions û they tend to instill a deeper level of confidence in your prospect that you can get it done for them. Essentially, you have a track record of success to draw upon. Now when using any or all of the 3 techniques just discussed, remember that just like telling a joke, timing and delivery are critical to their success. For example placing a testimonial in your sales letter in just the right spot where you are looking to establish credibility is key to getting your prospect to keep reading. These techniques can also play a critical role in humanizing your business and its offerings û placing real people behind your messages. For example, instead of pounding a prospect with every possible service you offer and the features and benefits of each, try using a short story to simplify a complicated solution that you implemented for a similar customer. Or how about using a relevant case study in a sales presentation illustrating how your service helped a client with similar needs to the prospect youÆre presenting to. Try integrating these techniques into your everyday marketing and realize the positive residual effects they can bring. ? 2006 Online Marketing Muscle -- All Rights Reserved. Title: Selling Food in Your Catalog Word Count: 434 Summary: Catalogs are perhaps one of the ways to market your food business. When designed and printed effectively, catalogs can be a big investment for your business. Keywords: catalog, printing, design, color Article Body: Fabulous news: There are a lot of food choices in the market today. Not so fab news: Not watching what you eat could cost you your perfect slim figure and your health. Everybody loves eating. It is one of the basic necessities for survival. Our body needs energy to be able for us to perform our activities. But not eating the right kind of foods can be unhealthy to
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