Goblessed

with too many steps and we're gonna stall like a worn-out engine on a cold Arkansas morning. We all want to believe that we're capable of managing ten projects at a time. But, I've never met anyone who can do it well (and I've been around for awhile). Get your head clear. One project at a time. Finish it. Move to the next project. 3. You can grow your business consistently. Let's face it. If you're running a chop shop operation with a dozen projects going at once, you're gonna leave some green on the table. You won't take your time to squeeze every last penny of cashflow out of each project. You won't test things. You won't tweak things. You'll build and launch so fast, you'll lose the details. And details is where the moolah is, baby. Slow down and focus on one project. Take some time to do it right. Take some time to coddle it to make sure it grows as big as possible. Remember, you don't want a bunch of "flash in the pan"...

up with a successful trade show exhibit. 1. Setting LetÆs start with the place where the trade show exhibit will be held. The exhibit venue or the trade show space is highly reliant on the use of outstanding design for booths as well as other displays so that the organizers will be able to generate more traffic for the exhibit. For most trade show exhibit organizers, it is highly important that you are able to attract your desired customers in just under 10 seconds since the trade show exhibit viewers attention span can only last for so long. 2. Factors To Consider - Location - Theme - Topic 3. Budget Concerns The trade show exhibit organizers must always keep in mind that some venues for a trade show may seem just too perfect for words - and this comes at a high cost. Money definitely does not grow on trees and even big multinational companies who hire trade show organizers to create a trade show exhibit for their company simply cannot afford atrocious rates, whether it be for the tra...

but a completely different method of applying this new technology is required. This situation can seem even worse when you have achieved success with older methods, and suddenly a group of young upstarts appear telling you how things should be done. Most people, let alone industry experts would be forgiven for eyeing them with both suspicion, and in some cases contempt. This situation is exactly what is happening within the Internet Industry. The massive growth in high profile and successful search engine optimisation firms has brought about different methods and techniques of applying search engine optimisation to a website. This new method involves expert search engine optimisers getting involved with a web project right from the very beginning. However, current trend would not usually involve the optimiser until completion of the project. The reason it is imperative that the optimiser is part of the planning process is that the search engines have become incredibly sophisticated and...

academic if the search engines cannot read your websites page, this they will need to do to monitor and measure the results of your work. Therefore it is imperative that the physical structure and onsite optimisation is done correctly allowing the search engines to classify your content. There is another benefit to getting-in the search engine optimiser at the start of a campaign; they will be able to advise you on the technology required, if gaining top search engine positions is a part of your strategy. The optimiser will remain independent of your hardware / software suppliers giving you valuable feedback ensuring the technology you have been sold is indeed up to the task For an optimiser there is nothing more frustrating than being passed a completed website and being asked to achieve search engine positions, I often sigh when I view a new project only to find that the dynamic pages are un-optimisable and the site is so clever where its technology is concerned that the search engin...

unfortunately damage limitation but in many cases small development changes can minimise the negative effect and at least allow your optimiser to limp, if not run the optimisation race! The last problem you will encounter is how to find an optimiser that is capable of achieving these required changes, because there are not a lot of them about! It is important to remember one point, there is no such thing as a good search engine optimisation company, only good search engine optimisers. Remember that just because you found your optimisation company at number one in Google, this only qualifies that they have not only the skill but also the time required, sometimes amounting to thousands to achieve top positions. You must ask your self would your budget support such activity. And with your budget could they achieve the results they are telling you they are capable off? Give any marginal optimiser infinite time and money and they could achieve good positions. A great optimiser will understa...

date a few people and then settle down with one person, or into bachelorhood where they "have to do everything all by themselves"; most people find the dating process extremely difficult and nerve racking. Which is why they'd rather sit at home, even if they really want to "meet someone special". Now ... Keywords: jv cassanova, jv how to, joint venture, silvia hartmann Article Body: Joint ventures are the key to financial happiness on the internet, and I do believe that they are related to dating - they follow the same structure. Now most people date a few people and then settle down with one person, or into bachelorhood where they "have to do everything all by themselves"; most people find the dating process extremely difficult and nerve racking. Which is why they'd rather sit at home, even if they really want to "meet someone special". Now internet joint ventures are a lot like that. And the success rate either way, be that in the one t...

your cup of tea. What happens in relationships of the romantic kind is that when a SIGNIFICANT INVESTMENT of time and attention has been paid, people have the unfortunate habit of not cutting their losses QUICKLY and continuing on in the hope that it'll sort itself out or magically get better somehow. And so a pointless, doomed relationship that will never get anywhere just DRAGS ON. Joint ventures between marketing sharks on the internet may SOUND all scientific and bottom line, but actually, they're not. They happen when there's a CLICK between the potential partners involved; when there's recognition, common ground, the mysterious "something" that makes people WANT to interact. And when you're proposing a joint venture to anyone, that's what needs to happen just as surely as it needs to happen as you step up to a prospective date with a smile on your face. So here's the trick and the lesson. Go to the meeting places where your prospective dates ...

the experienced Cassanova is standing in a world that is OVERFLOWING with possibilites, so it is for JVs on the net. Get started. Just ask - lots. Don't be afraid of rejection - the world is FULL of people. Simply say, "NEXT!" and build your experience. And that's the way to really become a true JV Cassanova in due course. Cheers! Silvia Hartmann Title: The Language of Color Word Count: 452 Summary: Colors do not only exude character or attitude. It can also represent moods, holidays and enliven language. Keywords: Wholesale Printing Services, Wholesale Color Printing Services, Wholesale Commercial Printing Article Body: Colors do not only exude character or attitude. It can also represent moods, holidays and enliven language. Here are some of the widely used colors and their language: 1. Red. Red means passion, love, battle and celebration. 'To see red' means to be angry. In connection to business parlance, 'to see red' means losing money. 2. Blue. B...

you 'yellow streak', he means you are a coward. 6. White. It means peace, purity, truce, innocence, devotion and enthusiasm. When we say 'white heat', it means intense passion or anger. 7. Black. Black means elegance, sophistication, darkness, secrecy and evil. In business, 'in the black' means it is making money. Other phrases using this color are 'black sheep' and 'black humor'. The first means an outcast and the last means unhealthy or gloomy humor. In history, 'Blackshirts' is the name for the security troops of Hitler. They are also known as S.S. Everyone must know the meaning as well as the significance of colors. This is to avoid misrepresentation especially in the field of marketing. Printers and web designers as well must also be acquainted with this to give the right impression in their web designs as well as color printing services. Title: The Marketing Ability of Greeting Cards Word Count: 413 Summary: Just like talking to you...

to the recipient so as much as possible you would want it to have a personal touch. If you do not know what to put in the card imagine sitting across your friend in the kitchen or in a restaurant. Think of the usual conversation that you have. After giving your usual how-are-you line, think of the conversation that follows. It can be about current events, latest news about your high school classmates or how good the weather has been in the past days. From this you can develop the message that you want to include in your card. Remember to keep it simple, quirky and funny. Remember also to use the right words. Just like talking to your friend across the table, greeting cards can also bring the right impression or ruin your reputation. You do not need to be wordy in the card or an expert writer to compose your message. As long as you are genuine in your words that is all that matters. Title: The Marketing Mix Word Count: 696 Summary: The P's of Marketing Keywords: Article Body: Produc...

same service in the same area but still seem to make it. How? Its called Value Added Services. Taking a standard product that is available on the Market and adding something that is unique and beneficial to consumers ensures that your product has a chance. It also allows you more flexibility on Pricing. Economic Price is kept as low as possible. A strategy most associated with Supermarkets who tend to make a very low margin on goods like tin food. Skim This strategy is adopted by companies that have a unique product or competitive advantage and can therefore charge a high price. The strategy does not last for too long because a high price tends to open the door to competitors. This eventually results in increased supply which inevitably lowers the market price. Penetrate This involves setting the price as low as possible in order to gain a substantial share in the market. Once this has been achieved price can be increased. A strategy prominent amoungst Telecoms companies in the UK....

out the best way to reach them. Remember...Getting your Marketing message heard! Choosing a communication channel is of utmost importance. The wrong one being chosen will result in the wrong audience being reached. Check out our Advertising section for more information. Your Marketing plan will act as your mission statement, what you intend to do in order to reach your objective or Vision. Title: The Marketing Opportunity of Online Printing Word Count: 522 Summary: Online printing has make printing needs much easier than before. The efficiency, convenience and ease that are offered by online printing can present a lot of benefits to you. Keywords: online, printing, service Article Body: Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to f...

two sides in a coin, if there is a yin thereÆs always a yang. So even if online printing has its benefits, of course it has its downsides. First off, going online for your printing needs necessitates you to do it ahead if time. If you need your poster printed by next month you have to start that online search as early as today. Remember that delivery and printing may take a few days so do it ahead of time. Additionally, there is lack of personal interaction with the vendor and lack of control over the job when you go for online printing. The Internet is your only way to track the progress of your print job. So you need to have lots and lots of faith to your printer. When you are able to trust your printer, you will have less worry of not getting your print job the way you want them to be. Nevertheless, modern technology has brought a lot of options when it comes to print jobs. Online printing has offered customers and printers alike a brand new way of doing business. That is why; somet...

Title: The Marketing Principles of a Business Word Count: 368 Summary: If you are truly serious about making a success out of your business in the long run then there are several factors that if applied correctly and efficiently will make your sales explode to stardom in your market area. Keywords: The Marketing Principles of a Business Article Body: If you are truly serious about making a success out of your business in the long run then there are several factors that if applied correctly and efficiently will make your sales explode to stardom in your market area. Value for money The reader feels and thinks he or she is getting their moneys worth. This is a vital marketing principle to boosting your sales. If this objective is achieved then you have essentially done all the hard work, convince your prospects that the product you are offering them is worth substantially more than the price your selling it at. It is also important that you market products within your means (financially)...

very important and if used effectively should put your products in a more favourable position. Title: The Marketing Shack: Express Marketing Ideas Word Count: 324 Summary: The Marketing Shack aims to provide, share and solicit various marketing views to set a medium of exchange between various parties regarding their marketing applications and efforts. Keywords: marketing, online marketing, article marketing, affiliate marketing, blogs Article Body: Marketing makes an organization go round. In fact, marketing makes the world go around. Unknown to most of us, marketing helps evolve a company. Effective and Practical Marketing practices will spell the difference between failure and success in any organization. It is only natural for people to refer to the old books authored by known marketing gurus such as Michael Porter, author of the acclaimed 5 forces model. Learning about the works from the standard means of learning and employing the marketing procedures is a given. But today, it is...

on marketing trends and practices. Who knows, what you are looking for might be at the Marketing Shack! Title: The Mighty Marketing Brochure Word Count: 405 Summary: Can a brochure pump up leads and sales? You bet, with careful planning and smart execution. Keywords: brochure, marketing, leads, sales, fulfill inquiries, products, services, copy, testimonials Article Body: "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary , a brochure is "a small booklet or pamphlet, often containing promotional material or product information." Accurate, yes. And also incomplete. For one thing, brochures arenÆt always small. Sometimes theyÆre quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pamphlet or small booklet, coming in all shapes, sizes and a range of folds. While brochures are found practically everywhere -- used by businesses and orga...

characteristics. As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has a logical flow. As a rule, keep sections short, incorporating plenty of subheads. ItÆs always wise to include a call to action. What do you want people to do after they read the brochure? Finally, make sure you know how your brochure fits into your overall marketing program. (c) 2005 Neil Sagebiel Title: The Mighty Marketing Newsletter Word Count: 479 Summary: For many companies and organizations, a newsletter is a powerful marketing tool that attracts and retains customers. But how do you publish a successful newsletter? Following are some simple strategies that have worked well for my clients and me. Keywords: newsletter, newslettters, marketing, customers, strategies, readers, audience, sales, news, clients Article Body: For many companies and organizations, itÆs a powerful marketing tool that attracts and retains customers. IÆm referring to the dependable, hard-working n...

style and tone. I like to write articles and newsletters as if I'm writing to one person in a friendly, conversational tone. Newsletters are often a dialogue with customers -- the lifeblood of your business -- so the tone, while friendly, needs to be respectful. Just avoid writing newsletters that are stiff, formal and self-important. Story Ideas In the abstract, thinking ônewsö is great. However, a few concrete ideas can help kick start a newsletter. Here is a partial list: * News * Product and service stories * Product and service tips * Special offers, promotions and sales * Explanatory articles (how it works) * Case histories * Industry updates * Do's and don'ts * Appropriate humor * Quotes and testimonials * Checklists * Interviews * Profiles * Letters * Community involvement Want some more good ideas? Collect and read newsletters. What do you like? What can you apply? Create a newsletter file and fill it with company and industry news items. Keep a list ...

Lift your foot up about two inches, then hold it for a count of 1-2-3. The power of a single word to drive people to action If you went ahead and did my little exercise, you've just experienced the profound effect of the most powerful word in marketing. So now do you know what that word is? It's embedded in both the requests I made of you to lift your foot and do my goofy little exercise. That word is - drum roll please... Because Studies have proven that no word has more power to motivate people to take action than "because". Simply adding this word to a request, to a statement, to a call to action, the number of people who respond go up exponentially. Hey, it got you to lift your foot up for a three count, didn't it? Why the word "because" is so effective In the classic book "Influence - The Psychology of Persuasion", Dr. Robert Cialdini talks about the power of certain words that tap into preprogrammed behaviors we all have. He demonstrates ...

action. Instead of, "Hurry, seating is limited to just 60 people. Don't risk missing out. Enroll in this all-day event now". Use, "Because seating is limited to just 60 people, don't risk missing out. Enroll in this all-day event now". But don't just stop there. Because this knowledge can be so effective for improving the selling power of all your copy, spend some time brainstorming other ways you can put it to use today! Title: The New Approach to Customer Marketing Word Count: 355 Summary: In the digital age, a new approach to the relationship between marketers and customers is required. Keywords: marketing, business, new, internet, the, www Article Body: There has been a lot of buzz over the past few years about a new form of marketing for a new marketing world. Marketers such as Seth Godin have led a high profile assault on traditional marketing. The reason is simple û the consumer landscape has changed radically over the past 10 years and will conti...

is especially typified at Creating Passionate Users: Focus on how the user kicks ass Evangelize Users have power Users ôownö the brand Two-way conversation Personal service Word of mouth over advertising In short, as the marketing environment changes, so marketing methods have to change û the mantra of New Marketing is that as markets become more vertical, then marketing must invest first in people. Title: The New Market Segmentation Word Count: 1043 Summary: The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming. Keywords: strategy,management,differentiation,competitiveness Article Body: If you're trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them. The variable determining the meaningful likeness or difference between those groups would ...

elements pertaining to appearance, general behavior and particularly consumption. Then, back in those days, if you knew one element of a particular cluster, you could quite easily guess the others. But all this has changed. As people are becoming gradually more individualistic, and as possibilities have multiplied, people have become less and less definable as types. First of all, let's face it, our consumer refuses almost completely to abide by segments that create homogeneous groups (heterogeneous from others) according to demographic, socio-economic variables, or even according to lifestyle. Our customer will not behave and consume under our stereotypical forecasts. He is a "collector", and therefore I call him the "eclectic consumer". He likes the old (Frank Sinatra), as well as the new (fast internet), the expensive (BMW) as well as the economical (hardware do-it-yourself stores), the international (Giorgio Armani) as well as the locally rooted (folk dancin...

as it is about consumer behavior analysis. Well, let me answer you. Let us recall the original purpose of market segmentation. It is the furcation of the market into smaller units enabling us to focus our marketing/branding/advertising activities, and to achieve differentiation, so that we could win advantages we could not get when working with the entire market. The search for small consumer groups has evidently stopped delivering results. However, the pursuit after groups of "purchases/consumptions" rather than of people, could offer new horizons. Let us sharpen things a little. According to the old segmentation, each group is characterized by a need/preference/motivation. The new approach preserves this concept. Yet, in the new reality, and according to the new approach, the motivation is no longer common within a defined consumer group. A "segment" is now a group of "purchases/consumptions" qualified by a certain context of purchasing or consuming a pr...

cold calling, television, infomercialsà Era 2 û websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs... Enter Era 3 û marketing via podcasts? Similar to the concept of opt-in email, podcasting takes full adva... Keywords: Article Body: LetÆs take a quick stroll through the world of marketing to see what it was, what it became and what it now isà Era 1 û newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercialsà Era 2 û websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs... Enter Era 3 û marketing via podcasts? Similar to the concept of opt-in email, podcasting takes full advantage of technology in reaching a pre-qualified, self-selected audience that craves the information and expertise a podcaster provides. Podcasting gives the strategy of establishing yourself as an expert a whole new playground. Podc...

via an audio broadcast rather than through an electronic or print newsletter. There are many advantages to podcasting. In comparison to other types of advertising, it is relatively inexpensive. Podcasts are delivered to a targeted audience, leave a lasting impression on subscribers and establish the provider as an expert in the field. Regularly published podcasts keep the providerÆs name and contact information fresh in the minds of the recipients and vast amounts of business can be obtained as a result. Title: The New Way to Look Good Word Count: 416 Summary: Digital posters are commonly chosen, especially for marketing requirements since they are not only quality made but are also very affordable compared to posters that have undergone traditional method of printing. Keywords: poster, printing, online, digital Article Body: If you need effective marketing and advertising materials, poster can be the one. Poster is a great tool to use when presenting your services to a new league or a...

can portray your business or event accurately, you better have this kind of printing service. In order to make stunning look digital posters, printing companies are always upgrading their printing equipment and machines that enable them to produce quality posters that possess vibrant colors and crisp texts. Such type of digital posters makes excellent high impact advertising materials that will surely catch the attention of people. Poster printing thru digital way is a great advancement in your printing graphic posters, banners, signage and trade show displays. Radically, this kind of poster printing process is very efficient to use since it is directed to helping you get in touch with your clients through creative posters in digital quality image displays. If you need digital posters, you can get hold of this with ease by simply looking in the Internet for a full-service shop that can handle all of your needs. Title: The Next Vital Step: You Need A Marketing Plan Word Count: 660 Summa...

method of advertising you should list an estimated cost, and the number of customers you expect the advertising to bring in. This allows you to work out your æcost of acquisitionÆ, which is how much you need to spend on advertising to bring in a customer. The market works out so that this will be more for higher-end customers, and less for lower-end ones. Pricing. Your marketing plan should also list all of the pricing policies you plan to have, as well as any special offers that you think will be good. That doesnÆt mean that you canÆt make up new offers later, but itÆs still good to have some on the plan for the long-term. An Example. The Catering & Cake Co.: Marketing Plan. Strategy: Our marketing strategy will be to advertise sufficiently that we will be the first company coming to mind when catering is needed in the Anytown/Othertown area. Marketing will be especially targeted towards people arranging weddings and people planning corporate events, so we will always be looking o...

customers are high-value). æWeddingsÆ magazine. $200 quarter page, quarterly. Projected 20 customers, COA $10. Pricing: Basic catering: cost + 50%. Deluxe catering: cost + 70%. Cake: cost + 100%. Large cake: cost + 80%. Personalised cake (large only): cost + 120%. Special Offers: Business is slower in winter than in summer, so there are special winter deals. For example, we plan to offer æevery third person freeÆ on basic catering to give extra value for corporate functions in the winter months (November, December, January, February). There will also be a æfree champagneÆ offer with the deluxe catering in these months. Title: The Nuts and Bolts of Commercial Printing Word Count: 405 Summary: It is perhaps a better idea to consider commercial printing when you need the highest quality of printing for your project and when you need large number of copies. Keywords: commercial, printing, digital Article Body: There are instances when you can print your materials effectively with the use o...

will depend on your print job and your budget. Hence, you need to carefully evaluate your options. Most companies also have hundreds of print jobs each month and most has critical deadlines, some of which needs quick turnaround times. A large percentage of these print jobs go through print shops without issue and delivered on time. There are many things that can and should be done before you give your documents to the printer to avoid slowing down the production process. The bottom line is the more you communicate with the designer and the printer, the better your chance of meeting your printing needs and your deadline. With the speed at which the business industry is moving, everything needs to be done as fast as possible but at good quality and competitive price. With the technology and equipment available at commercial printers today, fast turnaround times are possible to meet every individual or business printing need. Title: The Offset Process of Book Printing Word Count: 425 Summ...

or 32-page sections. This type of press is relatively the most cost effective print process that uses one color jobs and runs as much as five thousands prints. The belt press, on the other hand, is usually used for magazines and trade books. This process uses the web press process and makes use of binding. As a result paperbacks materialize completely at the end of the process while hardcovers only need jacket to complete the printing process. Conversely, the sheetfeed press is the slowest process among the three offset printing processes. This is because it prints one sheet at a time. Nonetheless, this is the only process that produces the highest quality and is best for short print runs ranging from two thousand to three thousand copies. Needless to say, the choice of printing process to use in your book printing is basically up to you. You have to carefully consider your printing needs before deciding which process to avail. But of course, before deciding the printing process to use...

gear has convinced many a consumer they can do their own business videos or wedding videos, and many a prosumer to make the fulltime leap into self-employment. So here's my offer. Read the next five paragraphs or so for my "video school in 5 minutes or less", and you will be one small step closer to telling a compelling story, no matter what that story is. FIVE MINUTE VIDEO SCHOOL... starting now! 1) Create an outline of your project. What do you envision it to be? Despite all the hype about interactive and non-linear media, storytelling is linear. The human brain wants a logical flow, and when it doesn't get it, it gets distracted... starts daydreaming..... zzzzzz. So, even before you start shooting or editing, plot out your story. Let's say that you're doing a video for the engagement party of a couple who are getting married, and you want to tell their life stories. Here's a typical outline: Ancestry Parents wedding Birth of children Children growing up...

appropriate. 4) Ditch the special effects. Transition effects were developed for scene changes, and the most powerful one is still the dissolve. Page turns, circle wipes, shatters, and other "planet of the cheap special effects" stuff will drive an audience to distraction-- away from your story. You're not the star, your subject or client is. 5) Shoot for the editor. There are basic rules of editing, but what they come down to is this: long shot, medium shot, close-up, cutaway. When you're shooting footage of the happy couple in the rose garden, we want to see the garden, them, their faces, their hands (and a close-up of the wedding ring, and some signage telling us they're in the rose garden. Oh, a close-up or scan of their newspaper wedding announcement is nice, too. Is it time? Put your pencils down. Follow these rues and pass to the next level of video storytelling! Good luck. Title: The Power And Magic Of High-Tech High-Touch Marketing Word Count: 767 Summary...

yet, people changing their email addresses. In fact, statistics show that 30% of internet users change their email addresses each year. Meaning that, if your list isn't growing by at least 30%, if not more per year, you are actually going backwards. Another interesting statistic is that we are now being bombarded by over 5,000 messages a day from all media sources. The internet, radio, TV, print media is taking it's toll on our awareness and ability to focus on what's really important. Is it any wonder why we are all waking around so dizzy in the head? I've beginning to think we are ALL suffering from one form of ADD or another, lol! We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our businesses just don't seem to be working any more. Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our businesses - or risk our futures. W...

about when you became a new subscriber on someone's list, what was it that attracted you? Make your offer sexy and compelling. Now that you've created the system to build your list, the next step is to drive TONS of highly targeted traffic to your website. I've broken it down for you... 3 Simple Strategies to Generate More Traffic to Your Website: 1) Build it yourself: Write and publish highly targeted articles. 2) Borrow it: Create a Strategic Alliance with a partner who currently supports your target market, yet isn't your direct competitor. This is a true win/win relationship. As you share their services with your contacts, they will in turn, share your services with the people they know, like, and trust. 3) Buy it: Pay Per Click marketing is a miracle of the modern world. In fact, I believe history will show it to be the most important development in advertising this decade. Never before has it been possible to spend 5 bucks, open an account and have brand new, prec...

brand is a tagline or slogan. The two terms are pretty much interchangeable. I tend to use the word tagline. Following are definitions for both terms: Tagline: an often repeated phrase associated with an individual, organization, or commercial product. Slogan: a phrase expressing the aims or nature of an enterprise or organization. The two most important parts from each of these definitions are: 1) an often repeated phrase 2) expressing the aims or nature of an enterprise The power of a great tagline Think about the taglines you know and remember. They communicate something unique, valuable and memorable about the brand they represent. And they are always included in any communication about that brand. You see the logo and there's the tagline right there with it. They are often catchy. Easy to remember. Descriptive. Clever. Fun. Short and sweet. Best of all, they help you remember a brand and the ONE thing that company wants you to remember about that brand. And that is the power o...

your tagline with your logo on every piece of communication or marketing you put out and you too will be able to create top of mind awareness among your prospects and customers. Here are the answers to the Tagline Test: 1) Burger King 2) Gatorade 3) Bounty Paper Towels 4) Nike 5) Visa 6) Volkswagen 7) Federal Express 8) KFC 9) L'Oreal 10)Yellow Pages How'd you do? Pretty amazing how many of these you knew, isn't it? For more top-ranked ad slogans, visit www.adslogans.com. It's a great way to see what a good slogan is so you can model yours after success. After all, one of the quickest, easiest ways to succeed is to model those who already have. (C) 2005 Debbie LaChusa Title: The PPC and AdSense Book. Word Count: 2667 Summary: I have always seen having a good site out there in cyberspace as like having a piece of real estate. Its all about location, location, location with real estate and all about content, content and content in cyberspace. In cyberspace you can own a ...

will be top of the search engine pile. Your visitors see their advert on an AdSense link and wallah, you just made a sale. The advertiser is delighted with your referrals and bids higher to get more of their keywords on your site, which means you get more per click. That's the interactive beauty of Google AdSense. Keywords: Google, AdSense, PPC, click fraud, affiliate, SEO, IP Article Body: The line of contention between what is cheating Google and what is not is very similar to the law of tax evasion versa tax avoidance. Whereas one will land you in a very deep pile of mud, the other can build you a palace of gold. So it is with the mighty Google AdSense. Love it or hate it, it produced a staggering nine billion dollars last year! AdSense is without doubt the most successful PPC advertising campaign undertaken in history. With such huge wealth available, the cheats and frauds are abound, lurking in every corner, devising ways of grabbing a little of the AdSense phenomena them...

opener for you and later, you will learn how to build that golden palace from AdSense. Or at least a nice little honest earner. The PPC defence system. Firstly, the most important weapon in the click fraud arsenal is the IP address. Everyone in the world connected to the net has one. Every time you visit a page, you leave a trace route. This is also the must powerful of marketing tools for PPC companies like Google. They use it to categorise visitors into geographic locations and can serve local information and adverts of interest. So it goes without saying that they automatically know the IP address of every single click on an AdSense ad. Hence, if you accidentally click on one of your own ads from the same IP address as registered with Google when the account was set up, you get flagged at Google. If it happens again you may get a warning or may even loose your account and all within. By far the most of the average 10% loss in PPC comes from the smaller click frauds. A studen...

every one ultimately channels through, has its own IP address on the net. So yes the click fraud system works on a small level though will hardly make you rich from just a couple of clicks a day on your mates site. Other reasons and a myth or two, that will catch out all but the most clever of the larger click cheats are. Cookies: There are rumours of Google using cookies on their AdSense PPC ads. As many have cookies set to off and others across the various browsers have there own settings, cookies would be a logistical nightmare that could provide very little accurate information. If I automatically know your exact IP and with that, your geographically physical address, why the heck would I need to use cookies to gather that info? And don't forget, they probably know not just the IP address, but MAC address of the modem and router at that IP. However, the advertiser the PPC link points to may use an identifier cookie and will soon know about you, if you keep clicking the lin...

more respectable ones. But any type of PPC opens an obvious channel for huge profiting. Banning IP's from certain locations effectively removed many of these click frauds. Though now there are new sweat shops springing up all over the place, not in the far east, but in Europe and even illegal immigrants in London working for ú10 per day with only four hours sleep. Maybe a lot more than a dollar a day, but the market is an immense multi billion dollar one that is going to just keep on doubling and the rewards for underworld operations are increasing proportionally. Then of course there are footprints or patterns of someone visiting your site. Why do they only visit the same home page and within a few seconds, click on all the PPC ads, then quickly exit the site. But they don't click ads on other sites they visit? That's a pretty easy to identify footprint. Lets see, this IP address has clicked on dozens of AdSense ads on one site belonging to one publisher. With a cl...