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more respectable ones. But any type of PPC opens an obvious channel for huge profiting. Banning IP's from certain locations effectively removed many of these click frauds. Though now there are new sweat shops springing up all over the place, not in the far east, but in Europe and even illegal immigrants in London working for ú10 per day with only four hours sleep. Maybe a lot more than a dollar a day, but the market is an immense multi billion dollar one that is going to just keep on doubling and the rewards for underworld operations are increasing proportionally. Then of course there are footprints or patterns of someone visiting your site. Why do they only visit the same home page and within a few seconds, click on all the PPC ads, then quickly exit the site. But they don't click ads on other sites they visit? That's a pretty easy to identify footprint. Lets see, this IP address has clicked on dozens of AdSense ads on one site belonging to one publisher. With a click through rate (CTR) rate approaching 100%. And don't forget, it is not only Google who will be looking at the clicks from your site, the advertiser has full access to all that info and excellent analysis software. That way they can effectively measure the cost effectiveness of their AdSense campaign. If they see hundreds of clicks each day from the same IP address and zero conversion to a sale, they will be shouting at Google, quite loudly if those clicks cost them dollars. Who will politely pull your plug. Forever! I mentioned CTR above. This is something that so many click frauds ignore to their cost and downfall. CTR is a simple calculation that divides the number of page impressions from your visitors by the number of Google ads that they click on. If a site is very specific and vertical targeted, it may be quite normal to see unusually high clicks on Google ads. Say a site about Fender guitars has AdSense ads, then they will contain advertisers related to that sector and possibly 20% of visitors may click an ad. Google knows the specific nature of the site because its serving targeted PPC ads, targeted at those visitors. Therefore, rather than flag the site for possible click fraud due to abnormally high CTR, they do just the opposite, they serve higher value AdSense ads to that site because of the high CTR and vertical content. As a result, the site owner has possibly built a nice little extra income or even a golden palace from the AdSense revenue. But this is not the norm

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