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will be top of the search engine pile. Your visitors see their advert on an AdSense link and wallah, you just made a sale. The advertiser is delighted with your referrals and bids higher to get more of their keywords on your site, which means you get more per click. That's the interactive beauty of Google AdSense. Keywords: Google, AdSense, PPC, click fraud, affiliate, SEO, IP Article Body: The line of contention between what is cheating Google and what is not is very similar to the law of tax evasion versa tax avoidance. Whereas one will land you in a very deep pile of mud, the other can build you a palace of gold. So it is with the mighty Google AdSense. Love it or hate it, it produced a staggering nine billion dollars last year! AdSense is without doubt the most successful PPC advertising campaign undertaken in history. With such huge wealth available, the cheats and frauds are abound, lurking in every corner, devising ways of grabbing a little of the AdSense phenomena themselves. And they do. To the tune of around a billion dollars last year. Some are big operators running sophisticated software across servers with spoofed IP addresses, while further down the chain may be a group of students who get together to make a few extra dollars from their website. You may have heard of the recent 'most stupid man of the century'. Who developed this undetectable clicking bot that would trawl away clicking Google ads all day long. It could have ruined Google if allowed out into the net. Can you imagine thousands, maybe millions of people clicking on adverts at 10cents a time, on your site every day? AdSense and the billions that go with it would have died overnight. The guy could have kept quite and sat back in the land of luxury for the rest of his life taking out undetectable crumbs from a multi billion dollar cake. But what does he do? Offers or threatens Google to buy the programme for a $100k. When they said no, he tried to sell it on the Internet for $10k a copy. He lost everything when they arrested him. Good. There are many out there even as you read this who are running some kind of PPC scam and thousands more who are dreaming of doing so. For those of you who are, you better be changing tactics on a daily basis, as Google do. For those thinking about it, let this be a guide to the pitfalls that await you. Don't do it. For those thinking of building a successful future income out of AdSense legitimately. Still read on, this will be an eye

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