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style and tone. I like to write articles and newsletters as if I'm writing to one person in a friendly, conversational tone. Newsletters are often a dialogue with customers -- the lifeblood of your business -- so the tone, while friendly, needs to be respectful. Just avoid writing newsletters that are stiff, formal and self-important. Story Ideas In the abstract, thinking ônewsö is great. However, a few concrete ideas can help kick start a newsletter. Here is a partial list: * News * Product and service stories * Product and service tips * Special offers, promotions and sales * Explanatory articles (how it works) * Case histories * Industry updates * Do's and don'ts * Appropriate humor * Quotes and testimonials * Checklists * Interviews * Profiles * Letters * Community involvement Want some more good ideas? Collect and read newsletters. What do you like? What can you apply? Create a newsletter file and fill it with company and industry news items. Keep a list of ideas, talk to customers, attend trade shows and seminars, and read as much as you can. By keeping yourself well informed, your newsletter will stay current and interesting to your readers. Finally, publish your newsletter on a regular basis and your sales are sure to increase. (c) 2005 Neil Sagebiel Title: The Most Powerful Word In Marketing Word Count: 631 Summary: It isn't "free". It isn't "you". It isn't anything you might imagine. So what the heck is the most powerful word in marketing? Because what I'm about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you're sitting or standing, lift your right foot off the ground about two inches and hold it there for a count of three. Did you do this? If not, I really want you to take a few seconds to do it... Keywords: marketing, copywriting, headlines, persuasion Article Body: It isn't "free". It isn't "you". It isn't anything you might imagine. So what the heck is the most powerful word in marketing? Because what I'm about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you're sitting or standing, lift your right foot off the ground about two inches and hold it there for a count of three. Did you do this? If not, I really want you to take a few seconds to do it now, because it will hammer home the importance of what I'm about to tell you. So go ahead.

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