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opener for you and later, you will learn how to build that golden palace from AdSense. Or at least a nice little honest earner. The PPC defence system. Firstly, the most important weapon in the click fraud arsenal is the IP address. Everyone in the world connected to the net has one. Every time you visit a page, you leave a trace route. This is also the must powerful of marketing tools for PPC companies like Google. They use it to categorise visitors into geographic locations and can serve local information and adverts of interest. So it goes without saying that they automatically know the IP address of every single click on an AdSense ad. Hence, if you accidentally click on one of your own ads from the same IP address as registered with Google when the account was set up, you get flagged at Google. If it happens again you may get a warning or may even loose your account and all within. By far the most of the average 10% loss in PPC comes from the smaller click frauds. A student gets lots of mates on different IP addresses to visit his site and click a few ads. If he is clever and they only click say two ads each time they visit and never twice in a day, the odds of detection are about zero. Especially if they emulate a real surfer and visit a few pages of the advertisers site. But that's not much at 10cents a click is it? These guys and gals are clever though. They use a well established site with high keyword value content. Like Loans for example. Some of these AdSense clicks are worth not 10cents but 10 DOLLARS each! There are some that hypothetically are worth $50 a click. But, irrespective of what Google may be charging the advertiser, they have a publisher cut off at around $15 maximum per single ad click. Now say there are twenty students all pals with each other and the site is a page rank 5 student site with $10 ads, then forty clicks each day is $400!! Now $20 day each is not a fortune, but to a student its real useful. Now just imagine they all have their own websites and all run AdSense or other PPC campaigns. There making a fortune?? Yes. For a little while anyway. But there is a huge flaw in their master PPC click fraud plan. As they are all buddies, they no doubt live in the same locality or general region. Suddenly there are these sites which according to Google's massive database, have no local geographic interest, yet getting tons of visitors from the same region. Google knows this as the main service provider, who

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