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unfortunately damage limitation but in many cases small development changes can minimise the negative effect and at least allow your optimiser to limp, if not run the optimisation race! The last problem you will encounter is how to find an optimiser that is capable of achieving these required changes, because there are not a lot of them about! It is important to remember one point, there is no such thing as a good search engine optimisation company, only good search engine optimisers. Remember that just because you found your optimisation company at number one in Google, this only qualifies that they have not only the skill but also the time required, sometimes amounting to thousands to achieve top positions. You must ask your self would your budget support such activity. And with your budget could they achieve the results they are telling you they are capable off? Give any marginal optimiser infinite time and money and they could achieve good positions. A great optimiser will understand strategy and be able to achieve results for you quickly, they will also inform you of how to take control yourselves, this doesnÆt mean they have to give away their precious secrets. The search engine conditions change frequently enough to ensure you will retain your chosen optimisers skills even if they have told your staff how to do some of the donkey work needed to achieve good positions! Ensuring you get the best optimiser will mean you have to initially meet with the optimiser, and even the optimisation team that will be managing your contract, donÆt just listen to the salesman. All too often you will meet the expert then be palmed of with a ú15K per year junior. Make sure you ask for case studies, and check them out thoroughly, experience in a particular marketplace doesnÆt matter, SEO is SEO, only the keywords change. Search Engine Optimisation is fast becoming a professional industry with it often taking up to 12 months for a junior to learn the basics. We are becoming the structural engineers of the internet and as Google has grown from a service into what is now regarded as an economy, it is important that you donÆt get left behind! search engine optimisation (optimization) by NetCallidus Title: The JV Cassanova Word Count: 886 Summary: Joint ventures are the key to financial happiness on the internet, and I do believe that they are related to dating - they follow the same structure. Now most people

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