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get quality products most of the time. For this reason, it is essential that you project an image that your target customers can trust. Finding a way to keep the catalogs in the hands of the customers is also essential. As customers are more likely to keep good-looking catalogs in their coffee table, hence, producing efficient, attractive and interesting catalogs are a must for businesses. Title: The Changes That Goes With Color Printing Word Count: 395 Summary: As an answer to the ever increasing demand for color printing, paper manufacturers have developed new grade of papers that can equal the quality of the commercially used printing papers (offset or rotogravure printing papers). These new developed printing papers shows the same smoothness, brightness and opacity that are just perfect for any type of printing process. Keywords: Color, Printing Article Body: As an answer to the ever increasing demand for color printing, paper manufacturers have developed new grade of papers that can equal the quality of the commercially used printing papers (offset or rotogravure printing papers). These new developed printing papers shows the same smoothness, brightness and opacity that are just perfect for any type of printing process. Plus with the continuous increase in the market share of ink jets and the equally high demand for quality ink jet printing especially on uncoated or lightly size-press-treated paper makes it further practical to develop new kinds of paper. The latest ideal uncoated paper available in the market that is applicable to any type of digital printing is wood-free, alkaline, evenly bright and blue-white in shade, smooth, solid, opaque, sturdy and clean meaning it is free from any surface fragments as well as slitter dust. However, these qualities are very hard to maintain since most printing methods make use of various procedures that adversely affect quality of the printing paper. Nevertheless, proper knowledge on process control as well as filter choice is needed in order to maintain the quality of the paper. Maintaining the quality of the paper has significant effect on the print output. Just take for example the blue-white brightness which is important especially in print projects that require for some part of the page to be left unprinted and noticeable like for text and graphics. The blue-white brightness is achieved by adding an optical brightener which is used as a size press additive to make the finished product appear as blue-white
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