Poizon Ivy Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

should allow yourself the option of hearing about them. So, do not be too hasty to put yourself on the 'no-call' sheet. You may just be missing out on something worth your time. Title: Ten Easy Marketing Tasks You Can Do NOW Word Count: 481 Summary: Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group: Keywords: marketing strategy marketing marketing implementation marketing success marketing your business business marketing marketing resources marketing consulting marketing education stategic marketing Article Body: 1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen! 2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it. 3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html 4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer. 5. If you manage others who perform your client work, visit a client with your employee to show interest. This keeps you fresh and demonstrates your commitment to the client. It also shows the client that there's more to your organization than their sole point of contact. 6. Give a copy of this article to your staff and ask them to come to the next staff meeting prepared to talk about the ideas that this generates. Ask people to commit to one new task. Have them give a progress report at the next meeting. Rinse, repeat. 7. Draft a 3 or 4-question survey to do short, conversational telephone interviews with your target audience to find out what they struggle with...what's on their wish list...what they want from you. Do NOT ask them if they want to buy anything from you. This is a relationship-building

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