Graziella De Biasi Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

do you deal with it? By following our seven stepsà 1. Offer a better product It sounds simple, but offering a better product is both the easiest and most effective way to respond to product knock offs. There is always a market for products which improve on the ones that have come before them: make sure you're consistently looking for ways to improve your product, and you'll remain one step ahead of the knock off sellers. 2. Create a marketing edge A great deal of good business comes down to great marketing. This is another area in which it's easy to gain an advantage over product knock offs. The people who sell knock offs aren't interested in building a brand, creating a buzz or researching their market. In fact, they want to spend as little time and money as they possibly can on selling more units of their product knock off. By investing in your marketing, you can gain an important edge. 3. Make quality a priority You'll never be able to stop knock offs completely. What you must remember, however, is that knock offs have one big disadvantage over your product: their quality. Most knock offs are cheap, mass-produced copies of quality goods. That's why they're sold for so little. By offering a product which is truly high quality, you'll appeal to those buyers who aspire to owning the real thing, and make it much more difficult for anyone to copy you. 4. Getting a patent does not prevent competition A patent will help you deal with knock offs to a certain extent. What it wonÆt do is eliminate the competition. You'll never completely eliminate the competition. All you can do is rise above them by making sure your product, service and marketing is the best it can possibly be. 5. Target smaller or niche markets where you can have the edge While you may want to conquer the world with your business, it's often far more effective to conquer a small part of it by targeting a niche which you can excel in. By concentrating on a niche market you can get to know your clients and their needs inside out, and make sure your product or service is tailor made to fit that niche. Leave the rest of the world to the knock off sellers. 6. Adapt to market changes and trends In business, you have to adapt or die. By allowing your business to trudge along, doing the same thing in the same way you leave yourself wide open to competitors who are willing to be innovative and to move with the times. 7. Provide exceptional customer service Businesses which produce knock off products often

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Graziella De Biasi Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

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