appropriate. 4) Ditch the special effects. Transition effects were developed for scene changes, and the most powerful one is still the dissolve. Page turns, circle wipes, shatters, and other "planet of the cheap special effects" stuff will drive an audience to distraction-- away from your story. You're not the star, your subject or client is. 5) Shoot for the editor. There are basic rules of editing, but what they come down to is this: long shot, medium shot, close-up, cutaway. When you're shooting footage of the happy couple in the rose garden, we want to see the garden, them, their faces, their hands (and a close-up of the wedding ring, and some signage telling us they're in the rose garden. Oh, a close-up or scan of their newspaper wedding announcement is nice, too. Is it time? Put your pencils down. Follow these rues and pass to the next level of video storytelling! Good luck. Title: The Power And Magic Of High-Tech High-Touch Marketing Word Count: 767 Summary...
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