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return on ad spend (ROAS) with your search firm, and make sure they provide you with adequate reporting so you will know how the firm is doing. For example, a typical target ROAS may be 5 - 7x, although this may vary widely from industry to industry. ROAS is the multiple of revenue generated to money spent on the ads. In other words, if you spend $10,000 on ads that generated $50,000 in revenue, then your RAOS is 5 ($50,000 divided by $10,000). You just need to make sure you know your firm very well. Make sure they're not representing your competition. Ask the firm exactly who will be managing your campaign. If you don't get a good feeling about the firm, don't hire it. You're much better off either doing it yourself or looking for a different firm. Title: The Day They Told Steve Jobs He'd Die - In 90 Days. Word Count: 578 Summary: During the commencement address for Stanford University's graduates in June, 2005, Steve Jobs, founder of Apple Computer (co-founder of Pixar animation studios e.g. Finding Nemo, Cars), and inventor of the wildly popular iPod, confided something the audience had never heard. Here's how that started... "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything ù all external expecta... Keywords: Kim Klaver, Klaver, MLM, Marketing Article Body: During the commencement address for Stanford University's graduates in June, 2005, Steve Jobs, founder of Apple Computer (co-founder of Pixar animation studios e.g. Finding Nemo, Cars), and inventor of the wildly popular iPod, confided something the audience had never heard. Here's how that started... "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything ù all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to
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