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can produce fast results. Response rates for online surveys can sometimes be as high as 90 percent. Online surveys are an attractive option for those who want a survey that provides a quick snapshot of one aspect or another. Email Surveys Email surveys tend to have most of the benefits of a web based survey. They are easy to administer and can produce fast results. The response rate for an email survey is close to that of an online survey. However, email surveys can not offer an interactive html format. This format can be found in online surveys and is useful in providing more accurate results. Phone Surveys Telephone response rates can be around 40-80 percent. They are somewhat cost efficient, depending on what kind of phone charges are present. Like online and email surveys, phone surveys can be useful in large surveys that can be either national or international. A downside to phone surveys is that they are limited to audio only. This means the exclusion of visuals such as graphs, videos, charts and taste and smell samples. There are a number of phone survey styles. These types include traditional phone interviews, computer assisted phone dialing, and interviewing. With such a high response rate and low cost of deployment. A telephone survey can be a helpful and cheap survey tool. Mail Surveys Mail surveys tend to be more of a survey technique of the past. The response rate of mail surveys is very low at 5-30 percent. Even when had delivered, a mail survey can be costly. With the expense of postage on the rise , a mail survey can be pricey, depending on the location of the survey. Although bulk postage can be cheap, it may not be cheap enough for some start ups or other institutions with little budgets. Unlike email or web based surveys, mail surveys can have long time delays. These delays can prevent the eventual analysis and processing of data. Mail surveys can present respondents with large amounts of information, with some surveys being as long as 50 pages. This type of survey shouldnÆt be used by any one in a rush. Personal In-Home Surveys In-home surveys are not used very often. They are costly and only provide a response rate similar to that of a telephone survey. They are best used in a situation that requires sampling of a taste or smell. In-home surveys are not a great way to administer a long survey since most people donÆt like to be bothered at home for an extended period of time. This type of survey is most

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