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magentic strips applied to their back surface. Once the panels are applied to the frame the display gains even greater stability. When they are taken off the frame, the panels are flexible enough to be rolled up so they fit in the lightweight carrying case. The carrying case also serves as a shipping case. 2. Fabric Wall Displays The fabric display represents an evolution of the popup. It uses the same kind of folding frame as the standard popup display. But it does not need additional graphic panels, or a mechanism to attach them to the frame. Instead, the fabric display comes with a specially-printed fabric graphic that is already attached to the frame. So all you have to do is take the unit out of the carrying case and pull it up so it is fully unfolded. The brightly-printed durable fabric stretches smooth as it unfolds. This is about as easy as it gets. Like standard popup displays, fabric displays are available in 8' and 10' widths. But you can also buy narrower ones in 4' widths that can be used instead of banner stands. This super-portable billboard-in-a-bag knocks down into a nylon duffel for easy transport. Perfect for new product intros, event marketing, lobby signs, virtually anywhere you need to make a big statement. They are normally printed with a process called dye-sublimation where the color is transferred right into the fabric. That makes them very stain and scuff resistant and guarantees that they will retain their striking appearance for several years. 3. Vinyl Banner Backdrop The Vinyl Banner Backdrop is a low cost solution for creating a graphic wall for the back of your trade show space. It consists of an adjustable tubular frame that telescopes from between 3' and 8' wide and between 4' and 8' high. Larger frames can be purchased as well, but the 8' x 8' (fully extended) model is the most popular. A full color vinyl banner is mounted on the frame by using pole pockets at the top and bottom, and the frame sits on the floor. For easier handling and shipping, the large vinyl banner is produced in 4' widths and held together when assembled with a product called "mag-edge". In other words, the two edges in the middle are held together by magnets -- a solution that works surprisingly well. Although this system is a bit more difficult to assemble than a fabric popup, it is only about half the cost. Title: Three Ways to Invest Time + Money In PR Word Count: 1345 Summary: In my recent interview with Buzz MediaÆs Elizabeth Pereira and Fritz Chaleff,

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