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at the number of niches you can target. You'll find ethnic groups, different age groups, varied groups of income, singles, married couples, families, grandparents... the list could go on and on. Once you spot the pockets, decide which group or groups you want to target. 2. Learn Once you discover the pockets within your customer population, take the time to learn what their special needs and desires are. Dig deep, and really get to know them. Learn to speak their language, so to speak. The best place to start understanding them is simply by asking them why they buy your products. What do they like best about it? Why do they choose your place of business? You'll get straight answers right from the source, and gain amazing insight as well. 3. Revise Your Advertising Campaign Once you've earned the right to speak to them on their level, redesign your advertising campaign to reach out to them. The changes don't have to be drastic, but be sure to use the language of the group you are aiming for. Let them know you understand and desire to meet their special needs. Let's face it... there will always be competitors and competition. There's just no getting around it, but you really don't have to lower your prices to compete with them. Not when you are the expert in your field and your customers are trusting you to have the answers. Title: The Value Of A Brand Word Count: 546 Summary: Brand name of a product has certain value to a company. How do we value a brand and how does it affect the fair value of a common stock? There is no definite way of doing it since a brand is worth more to some than to other people. Keywords: Finance Investing Web Directory Article Submission Link Popularity Article Body: Brand name of a product has certain value to a company. How do we value a brand and how does it affect the fair value of a common stock? There is no definite way of doing it since a brand is worth more to some than to other people. Brand is valued in the balance sheet under 'Intangible Assets' or 'Goodwill'.. Each company values their brand differently but they all agree that brand name has certain value. What is the best way to value a brand? Nobody knows for sure. One can only give his reasoning and then value the brand accordingly. Here, I will explore the possibility of valuing a brand based on asset value and based on the value of the common stock. Let's use a familiar brand name. Coca Cola Company (KO) has one of the most valuable brand in the world under

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