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with IBM using software they didn't have! If it had gone wrong and the miracle had not materialised, they would have been doing time for defrauding IBM. Ouch! But at the last hour they found a genius who had developed this magic DOS programme. They bought it for a poultry sum which not only saved their bacon, but made Bill the richest man in the world! Now that is what I call a close call though, look at the rewards. Shame it was the only Microsoft software that ever worked with stability, still its the only software they didn't write. LOL. If you want to make real and honest money from AdSense or any PPC campaign, I hope the chapters to follow will be useful Looking at the AdSense industry Guru's who make monthly AdSense cheques for thousands of dollars to the ones making a tiny few dollars, is the first thing to do. Knowing where they succeed or fail is the second. Putting that knowledge together with some good SEO work can give anyone a site sitting at the top of Google, ahead of millions of other pages. Once there, all one has to do is duplicate the success with another site and so on. Within a year and an average amount of work and providing you are committed to making it work, you could be getting a steady income from AdSense of anywhere between $1000 to $10,000 dollars per month. The knock on effect of which is that apart from Google AdSense, you should by then be running promotions or other affiliate ad campaigns on those sites, which should produce ten times that of AdSense, if your audience is vertical enough. While AdSense may be an important part of your revenue, affiliate ads produce far greater single sale values. But watch out, wont be long before Google builds in house affiliate advertising of their own to compliment AdSense or, they will buy out someone like Commission Junction for example. Within an industry that could hit outer space year after year, Internet advertising is about to be the biggest earner in the world and worth hundreds of billions each year, with no ceiling. The beauty about the whole concept of the Internet and thanks in most to the two brain child's behind Google, is that anyone can be what they want to be. There is no global Goliath versus little David. With some good input, David's site can rank higher, look better and be more appealing than Goliath's and invariably does. That means anyone who desires, can have a slice of this enormous cake, all it takes is common sense, a willingness to learn and a wish

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