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to entice customers. But if you were not able to release those flyers or posters in time you might just loose a number of them. Nevertheless, choosing the right short run printing requires a considerable amount of skill. It involves both time and patience to come up with the right results. As part of the growth of online sales, short run printing retailers has brought their services in the virtual market making it much better and faster for individuals to get hold of their service. One of the big advantages that online short run printing businesses have over traditional short run printing services is the capacity to adjust in response to changes in the marketplace. Hence, it is now time for us to appreciate and take advantage of these printing services that we have previously could only dream about. Title: The World's Most Important Marketing Concept Word Count: 1101 Summary: The one thing that determines the success or failure of your marketing Keywords: Marketing, Advertising, Small Business Article Body: Wow, pretty grandiose title. But this is one area where understatement just wonÆt do. If more companies understood this one concept, their marketing would actually stand a chance of doing its job. Before we get to this big idea, though, let me define what the job of marketing actually is. Ultimately, it should be designed to convince people to do business with you. ThatÆs it. Every thing else related to marketing should all be done with that end result in mind, because thatÆs where it should all lead. Product, pricing, placement, promotion, and people need to all point in this direction. Every campaign aimed at increasing mindshare, raising product recognition level, penetrating new markets, or any other specific short-term goal is designed to convince people to do business with the marketer. Or at least it should be. So how do you do that? IÆm not going to talk specific tactics in this article, but rather about the common unifying concept, which if understood, will direct a marketing campaign to success. The idea is actually so simple that you might be disappointed. But itÆs so powerful that it will determine the outcome of your marketing. Here it is: everything you do in marketing should clearly and explicitly tell the consumer how you will make his or her life quickly and dramatically better. If you can communicate that concept in a way that the consumer believes, and more effectively than your competition, youÆll never lack for business.

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