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Inevitably, your employees will encounter unsatisfied customers. Whether they're returning an item or changing a service, customers expect a fair policy. If you cannot offer a resolution immediately, let the customer know when he or she can expect an answer. Demos Parneros is president of U.S. stores at Staples Inc. Staples invented the office superstore concept in 1986 and today is the world's largest office supply retailer serving small businesses. - NU Title: Slicing The Pie With Direct Response Marketing Word Count: 373 Summary: I didnÆt really do a lot of family dinners growing up as a sprightly-eyed jumping bean, just beginning to find my ways and means in this great world of ours. Keywords: Slicing The Pie With Direct Response MarketingSlicing The Pie With Direct Response MarketingSlicing The Pie With Direct Response MarketingSlicing The Pie With Direct Response Marketing Article Body: I didnÆt really do a lot of family dinners growing up as a sprightly-eyed jumping bean, just beginning to find my ways and means in this great world of ours. For me that meant great things. For one, I was able to get in the me-time, that is so important to a developing young man, when all my friends needed to go in for dinner. Another thing that was rained down upon me like gifts from the heavens was my ability to be in charge of creating my own menus each day; the self empowerment I gained could not be overestimated. Finally, I really was able to take full advantage of not having to get involved with any direct conversations with irritating family members. This also was great, as it gave me an opportunity to develop my avoidance skills, such as: indirect statements and comments and solidly rooted passive aggressiveness. This last unintended gift from a vacuum of family dinners has served me well, although at times it seems to me to be something like knowing Latin. ItÆs an amazing and enviable talent, but, remains virtually useless without a counterpart with which to engage. For example, if my girlfriend wants to use her run-of-the-mill direct conversation skills and I want to pull the indirect-ace-up-my-sleeve out, it is not well received. I hate that and I need to find a girl who likes sweeping things under the rug; then we could really get things done. ItÆd be like holding majority control of both legislative houses. I have noticed that I have begun to apply my disdain for direct conversations to anything direct. Such is the case with direct response advertising.
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