Talismah Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

say some idiot ôguruö marketer is telling you that using the digit ô7″ in your pricing will increase your conversion ratio and your profitability. OK; fine. You have three choices: 1. Believe him/her. Congratulations; you have just joined the religious society of idiot ôguruö marketers. Instead of embracing science for those things that can be easily researched, you have decided to apply a religious belief to such a topic instead. You can feel a little better about yourself because 98% of all people are in the same boat. Unfortunately 98% of all people will retire at 65 years old broke. 2. Split test it. Arrgh! You know why you havenÆt already done thisà it takes forever to get statistically significant results. Then you know that there are still hundreds or thousands of things you still need to split test after that. 3. Statistically analyze OTHER PEOPLEÆS pricing and their profitability. Look; some things need to be split tested. Still; wouldnÆt it be nice if you could come very close to the real result before you even start your split tests? Do you really need to split test a bright purple background on your site when itÆs obvious that a vast majority of profitable sites use a white background? Of course not! Test only those things that canÆt be easily found by doing a statistical analysis of OTHER PEOPLEÆS sites! OK; so how do we get the above answer? First we make us a list of profitable and unprofitable sites. We already know how to do that; right? No? OK; letÆs break it down. First we search for a statistically significant number of keywords on Google or any other search engine that shows paid advertising (or we go get some magazines that advertise web-sitesà or we go get a nickle ad sheet and find some classifieds that include URLsà it doesnÆt matterà just go to a source of paid advertising that shows URLs). Then we make a list showing the exact ad and the URL. Now we wait. How long do we wait? We wait long enough to have some folks with unprofitable ads change them or remove them. If you used magazines, wait 6 months. Some magazines have a policy of only allowing you to run an ad for three months at a time. So, it takes more than 3 months before you see unprofitable ads disappear. On Google, you can probably get away with waiting just a couple of weeks. The longer you wait, the fewer sites you will have to compare (the old comparing more distant extremes rule). Now you do it again. Go make a list of ads and their URLs that are still paying for

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