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store. The store can use booklets to showcase their different departments. Say for instance the shoe department has the latest design of shoes for this year. They can illustrate them with colorful pictures and entertaining words in the booklet. They can also showcase the hip shoes this spring and summer. That way when the booklets get in the hand of the customers, they would glance at it and keep it to get a few pointers on shoes. Remember though to include prices as well as full descriptions of the products in the booklet. As much as possible do not be too lengthy in your descriptions. Sentences and paragraphs should be short and straight to the point but long enough to include everything that the customer needs to know. Remember also that creativity is the key to making your customers keep your booklet. So make your booklet captivating in appearance and content. It does not hurt to be thrifty from time to time but if it is the kind of thrift that a fool uses when he saves dime but losses dollars, a kind of stupid stinginess, it is not thrift at all. This kind of stinginess will hurt your business and your social life. So when you start your advertising, do it right. As most magazine advertising speaks of products that will be disposed of in a week or so, booklet advertising refers to goods that will carry throughout the entire season. Title: Spiders, Foxes, and Articles Word Count: 1475 Summary: If yournot using a Complete Marketing Strategy on your Websites then you might aswell be a slug. Let me tell you about my Genetically Modified Spider-Fox, and why your Article Marketing is the first step in your business mutation to success. Keywords: Article, Article Writing, Content, Article Marketing Article Body: In case you havenÆt ever read anything by me yet, or in case you havenÆt quite ôtwiggedö my angle yet, then the simplest way I could put my overall marketing philosophy, is like this, Think of a spider, and its web, and also imagine a Fox, and his Cunning ways. To define these as strategies, I would say, the spider was ôCatchallö type ôFishermanö strategy ( yes I was going to try and use a fishing analogy here but I have heard some before, and well, it just isnÆt fit, ) Whereas the Fox, is a highly adaptive species, very clever, and will be able to figure out where to get food in practically any environment. Imagine, A spider-fox, an animal with all the cunning of a fox, and the ability to spin webs too! donÆt you think that fox would set some Cunning
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