Poizon Ivy Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

of the kinds of questions you might consider split testing. LetÆs step through it. First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links? Once you have decided your desired outcome, you must find a way that OTHER PEOPLEÆS sites can be measured for that outcome. That... Keywords: marketing, sales, ecommerce, copywriting, webmaster, business, statistics Article Body: Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. LetÆs step through it. First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links? Once you have decided your desired outcome, you must find a way that OTHER PEOPLEÆS sites can be measured for that outcome. ThatÆs right; IÆm not advocating split testing because there is a much faster and even more accurate way to get the same results by simply looking at the results of OTHER PEOPLE! ItÆs called statistical analysis. ItÆs what most scientific advancements have been based on! When you go to the doctor, does he split test antibiotics and exercise on you? Of course not! You would fire him immediately. Instead, he looks at the results of studies where other people had the same desired outcome you want (getting rid of that fever, cough, whatever) and prescribes the drug or treatment that was proven safe and effective for a statistically significant number of OTHER PEOPLE! Will it always work for you because it worked on a statistically significant number of OTHER PEOPLE? No; of course not. But it will work a majority of the time. The fact is that split testing has the same problems. When you find an answer from split testing and choose the ôaö version over the ôbö version based on 20 actionsà There is a percentage chance that you actually chose the wrong version. Increase the number of actions and you increase your chances of picking the right one. The same is true when looking at OTHER PEOPLEÆS results instead of your own. OK; so how can we measure some of these things. Search Engine Ranking is easy. You can compare sites at the #1 ranking with sites at the #100 rankingà. or sites in the top 10 with sites in the 101-110 range in ranking. No problem. More traffic? You can find open logs for a statistically significant number of sites. A less perfect measurement

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