Poizon Ivy Hair Color, Body Shape, Family Members, Father, Mother, Brother, Sister, Marriage and Affairs

help them increase their base of loyal customers and to bring back those loyal customers more often. "When I first heard The Restaurant Marketing Group's offer for a free marketing analysis, I was intrigued and figured what have we got to lose? The analysis was designed specifically for my restaurant and demographics." Based on the analysis and a new marketing plan Murray's Grille is seeing increases in sales and profits. "It's working and our level of service has gone up another notch. Within the first month over 1,000 people joined their VIP club" Murray continues, "Our servers were briefed on our new VIP club. They invited guests to sign up for the club. For those entering, we promised to send our special offers throughout the year as well as birthday and anniversary acknowledgments. Everyone has a birthday and more people go out to eat on their birthday than any other occasion. This is all increased sales. In addition we offered an incentive for those who took the time to fill out the card. Immediately we began building our database of names, e-mails and addresses of loyal customers...Then we sent them Bounce Back offers." At the end of the first month Murray's had enough data to be able to start a monthly birthday and anniversary campaign. Within a few days of their first mailer they started seeing a steady flow of those offers coming back. "One of the first couples to redeem their anniversary offer came in and booked a party for thirty people. So we can see the importance of getting customers back through our doors!" adds Murray. "RMG has taught us how to identify our First-Time Customers; take extremely good care of them; how to get them back into the restaurant very quickly and how to make them Regular Guests. But that's not all, with the help of a weekly coaching phone interview with Larry Murray has developed a number of other marketing campaigns. "I think I'm most excited about our Employee Challenge. We have printed business cards with a line at the bottom so our employees can sign their name. Printed at the bottom of the card is an offer for 20 percent off any menu item. Every employee is involved in this challenge, from the dishwashers, cooks, hostesses to the servers. We ask that they pass out their business cards to friends, relatives and acquaintances. When the cards are redeemed the employee whose name appears at the bottom of the card gets a cash bonus of five percent of what that customer's meal cost. An additional five percent is

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